Suparna Madan

Author

Suparna Madan

Browsing

Consumer behavior and brands professional by day and a closet data cruncher by night - Suparna has had the privilege of working in multiple functions at the loftiest of FMCG companies in multiple countries. She is currently working in an MNC in a global role.

In Startup Strategies

How CARS24 is leveraging technology to encourage online buying of cars

10 Mins Read

In interview with The Strategy Story, Vikram Chopra, CEO of CARS24 has shared everything starting from consumer technology to its core business model

In Top Marketing Strategies

Micro Marketing: Capturing the highest potential customers

11 Mins Read

Micro-marketing as an advertising strategy is all about targeting a specific set of customers who show the highest potential of buying the product or service.

In Top Marketing Strategies

Consistency: The Secret Brand Sauce

7 Mins Read

What is a brand identity? Why does a brand identity need to maintain consistency? Why do marketers often deviate from consistency in their brand work?