The strategy to promote experience and not a product would be Starbucks’ root promotion strategy to drive its success through decades.
Strategy of Rolex to create brand recognition has gone hand in hand with its innovative launches since the beginning. What makes Rolex so unique & luxurious?
L’oreal: a company that started as an experiment to create a formula for hair dye for the Parisian Hairdressers is now one of most innovative companies. How?
Nokia is a perfect case study of a business that once invincible but failed to maintain leadership as it did not innovate as fast as its competitors did!