Rohith K R

Browsing

A sales and marketing enthusiast who is a 2021 graduate from IMT Ghaziabad. I am an incoming Management Trainee at Whirlpool India as part of the Young Leader program. I am a national semi-finalist in the Infosys Ingenious case study competition. I have worked with Zydus Wellness as a brand management intern in addition to completing a short-term academic project with Emami Ltd.

In Business Or Revenue Model

How does Cred make money | Business & Revenue Model

10 Mins Read

CRED is a platform that primarily handles credit card bill payments & offers variety of services. But then how does CRED make money? What are CRED’s business & revenue models?

In Business Or Revenue Model

Trader Joe’s Business Model of “Less is More”

11 Mins Read

Trader Joe’s has no online presence, discounted sales, loyalty rewards, or membership program but is thriving with its 3 critical pillars in its business model. What are they?

In Brand Marketing

Ferrari’s Marketing Strategy of Maintaining Exclusivity

8 Mins Read

You just can’t buy a Ferrari even with tons of money. Only a selected few can get their hands behind the steering wheel. What marketing strategy makes Ferrari so exclusive?