Decoupling is a business strategy to hack, identify and arrest a particular stage of the value chain which the incumbents sub-optimally or poorly address. Amazon has done that perfectly.
Gone are those days when millions of dollars in fancy brand-building activities used to allure customers. Today customer loyalty is inclined towards brands that stand for social justice
CEMEX, a Mexican multinational building material maker, Crafted a Strategy to Serve the Impoverished in a Profitable Way when everyone else ignored the segment. How?
How Guiabolso used market expansion strategy with the goal of bringing more and more unserved customers under the umbrella of organized financial lending?
Discovery Health, which started its journey in 1992, behavioral riskwas the fundamental premise of providing health insurance services. How?