Ikea has used 3D printing technology to implement the ThisAble campaign. Ikea is bridging the gap through meaningful and relevant additions to its product lines.
Mytra had to change its logo when somebody complained to the brand for logo’s vulgarity. But is Myntra just a victim to subliminal branding?
In just 4 years Reliance Jio has become the Indian telecom market leader due to its marketing warfare strategies. What is this strategy and how Jio used it?
There are five brand mantras and principles of brand management that make a brands so successful. This story covers some very successful brands
Amul has recently launched Panchamrit. With this product Amul has ventured into Ayurveda and devotional category business which is highly unorganized. Read its strategy