Before purpose became the “buzzword” that it is today, one brand-activated purpose, masterfully, over the years, to reach its iconic status – DOVE!
LinkedIn is not a usual startup growth story example. LinkedIn has completely revolutionized the job industry or B2B sales or professional networking
From not being able to sell in India to becoming the favorite snack to the crisis of ban, story of Maggi in India is no less than a dram but a lesson in brand management