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In Marketing Strategies

What strategy did BBK Electronics use to rule the Indian smartphone market?

10 Mins Read

OPPO, VIVO, One Plus, Real Me & I-QOO share the same parent company – BBK Electronics. Why multi brands form the core of the marketing strategy of BBK Electronics?

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In 1 Minute Strategy Stories

What is demarketing? Why brands don’t want to sell more?

3 Mins Read

Demarketing is a type of marketing when brand wants to discourages you from buying its product. But why brands adopt demarketing strategy?

In Startup Strategies

How Yolo Bus is changing the way interstate buses run in India

7 Mins Read

Mukul Shah of YOLO Bus has disrupted the highly competitive interstate bus transportation by collaborating instead of competing. How?

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