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In Infographics

Top 10 Most Valuable Indian Brands in 2021

1 Min Read

The total value of India’s top 100 brands has increased by 2%, from US$162.1 billion in 2020 to US$164.9 billion in 2021. TATA Group has retained the title of India’s most valuable brand.

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News & Trends

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In 1 Minute Strategy Stories

How “Lifebuoy” became India’s one of the top-selling soap?

3 Mins Read

How an internation soap brand Lifebuoy from UK by Unilever became India’s top selling soap brand? How Lifebuoy became synonymous to hygeine?

In Brand Marketing

Airbnb: A business model around experiential marketing strategy

8 Mins Read

What is experience marketing strategy & How Airbnb has used it to create a market for itself & build a business model in the competitive travel and booking industry?

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