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In Business Or Revenue Model

Costco’s business model of Customer Exclusivity

11 Mins Read

Costco is a membership-only retail company, which offers goods in bulk at competitive prices. We decoded Costco’s business model, how does it make money & marketing strategy

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In Brand Marketing

How Lay’s became India’s favorite potato chips company?

7 Mins Read

Lay’s Company has ~50% market share in Indian potato chips business. It has become everyone’s favorite.What is the strategy story of Lay’s in India.

In Brand Marketing

The art of creating a niche ft Beats by Dre

8 Mins Read

In just over a decade headphones brands Beats by Dr. Dre has taken over the market with its right product, cultural and marketing strategy story. How?

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In Brand Marketing

How Lay’s became India’s favorite potato chips company?

7 Mins Read

Lay’s Company has ~50% market share in Indian potato chips business. It has become everyone’s favorite.What is the strategy story of Lay’s in India.

In Brand Marketing

The art of creating a niche ft Beats by Dre

8 Mins Read

In just over a decade headphones brands Beats by Dr. Dre has taken over the market with its right product, cultural and marketing strategy story. How?

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