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The marketplace business model of Shutterstock offers users a disruptive, & low-cost alternative of obtaining commercial imagery. How does Shutterstock work and make money? Decoupling is a business strategy to hack, identify and arrest a particular stage of the value chain which the incumbents sub-optimally or poorly address. Amazon has done that perfectly. Nescafe’s marketing strategy & mix includes inspirational advertising strategy, range of products, maintaining affordability, and utilizing Nestle’s strong distribution network. Decoupling is a business strategy to hack, identify and arrest a particular stage of the value chain which the incumbents sub-optimally or poorly address. Amazon has done that perfectly. Nescafe’s marketing strategy & mix includes inspirational advertising strategy, range of products, maintaining affordability, and utilizing Nestle’s strong distribution network. The subscription business model has proven to be very successful. Let’s see the timeline of the progress of this model at an individual consumer-level Disneyland is not famous for its world class rides or high-end retail merchandises. Disney is famous for its integrated experiential marketing strategy. How? Canva uses a freemium strategy, which is a combination of free and premium features. What is The Freemium Strategy and how Canva has excelled it?
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