Splunk business model has three revenue streams: Cloud services, Licenses, Maintenance and services. Splunk produces software for searching, monitoring, and analyzing machine-generated data. How does Splunk work?

American Express has a “spend-centric” business model that makes money primarily by driving spending on its cards and secondarily through finance charges and fees. This is also its major business strategy.

Adobe primarily has a subscription business model. Adobe makes money from the sale of cloud-enabled software subscriptions, cloud-hosted offerings, perpetual software licenses, & services.

Fastly has a usage-based business model. Fastly derives its revenue primarily from usage-based fees earned from customers using Fastly’s platform. How does Fastly work?

ServiceNow has a SaaS business model that develops a cloud computing platform to help companies manage digital workflows for enterprise operations. How does ServiceNow work?

Nutanix primarily has a subscription-based business model. Nutanix generates revenue primarily from the sale of Nutanix’s enterprise cloud platform. How does Nutanix work?

Twilio has a usage-based business model. Twilio derives its revenue primarily from usage‑based fees from customers using the software products within its Channel APIs. How does Twilio work?

Appian has a PaaS business model. Appian generates revenue primarily through sales of subscriptions to Appian’s platform and professional services. How does Appian work?

The business model of Oracle makes money from three segments: cloud and license; hardware; and services; each comprising a single operating segment.