HubSpot has a freemium business model. HubSpot primarily makes money from subscriptions to HubSpot’s cloud-based CRM Platform and related professional services.

Splunk business model has three revenue streams: Cloud services, Licenses, Maintenance and services. Splunk produces software for searching, monitoring, and analyzing machine-generated data. How does Splunk work?

American Express has a “spend-centric” business model that makes money primarily by driving spending on its cards and secondarily through finance charges and fees. This is also its major business strategy.

Adobe primarily has a subscription business model. Adobe makes money from the sale of cloud-enabled software subscriptions, cloud-hosted offerings, perpetual software licenses, & services.

Fastly has a usage-based business model. Fastly derives its revenue primarily from usage-based fees earned from customers using Fastly’s platform. How does Fastly work?

ServiceNow has a SaaS business model that develops a cloud computing platform to help companies manage digital workflows for enterprise operations. How does ServiceNow work?

Nutanix primarily has a subscription-based business model. Nutanix generates revenue primarily from the sale of Nutanix’s enterprise cloud platform. How does Nutanix work?

Twilio has a usage-based business model. Twilio derives its revenue primarily from usage‑based fees from customers using the software products within its Channel APIs. How does Twilio work?

Appian has a PaaS business model. Appian generates revenue primarily through sales of subscriptions to Appian’s platform and professional services. How does Appian work?