Author

Dr. Sujata Khandai

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Dr. Sujata Khandai majored in Economics from Madras University and an MBA from XIMB. She extensive experience in the area of branding in the consumer durable industry. Currently, she is with Amity University Uttar Pradesh as a Professor of Marketing. She is the Deputy Dean (Academics) and also the Director of Amity College of Commerce & Finance.