Disneyland is not famous for its world class rides or high-end retail merchandises. Disney is famous for its integrated experiential marketing strategy. How?
Ajeet Khurana has been a name quite synonymous with the Indian Startup space. The Strategy Story interviewed Ajeet Khurana to know his startup strategies
Mars Inc Chocolate bars are known by everyone. But little do people know that it is owned by a family that now owns a $130bn chocolate-y empire