With $75Bn Market Cap and $160Bn in assets, ICICI bank has become India’s 3rd largest bank with its all inclusive products and marketing strategies.
How did Meesho emerge as a success story in the area of social commerce? What unique aspects make Meesho’s business model unique?
What drove Dettol’s success in the Indian market and gave the brand a competitive edge is its unique yet modest marketing strategy and brand identity.