The ANBI Brand Growth Matrix reveals two factors that companies should consider when devising the brand strategy and actions. What are these factors?
Author
Anand Narasimha
BrowsingA corporate turned academician with 30+ years experience spanning leadership roles in Brand Marketing, Advertising, Consulting and Academics. Driven several game-breaking brand strategies and campaigns, winning effectiveness awards and global recognition. Led brand teams in winning two Cannes Film Lions and a host of EFFIEs.