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In Luxury Business

Ritz-Carlton Business Strategy: Maximum Customer Satisfaction

10 Mins Read

Ritz-Carlton business strategy is not just about providing luxury facilities. Its about giving luxury experience to customers and to its highly engaged staff.

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News & Trends

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Man sitting with a halo effect on his head

In Advanced Strategies

How Apple uses Halo Effect to sell you an iPhone?

5 Mins Read

How Apple sells higher priced product by building an affinity for its lower priced product. The psychological effect is Halo Effect. How Halo Effect works?

In Brand Marketing

How Nirma washing powder became “sabki pasand”?

8 Mins Read

Nirma challenged the status quo of HUL with its customer needs understanding, perfect pricing strategy, and a brilliant marketing and supply chain strategy.

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