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In the last few years, Formula One has come a long way, especially with its marketing strategy. Fans are now treated with respect and given equal importance. Emotional Marketing is about building a connection with customers which is much more than products. Brands are using it very strategically. The way Levi Strauss got its tagline is an example of the importance of listening to customers. CEO went on a listening tour to get insights Emotional Marketing is about building a connection with customers which is much more than products. Brands are using it very strategically. The way Levi Strauss got its tagline is an example of the importance of listening to customers. CEO went on a listening tour to get insights
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