Competitive Advantage is a company’s ability or strategy to perform in a way that competitors cannot match uniques the capabilities to serve the customer.
Author
P Rajan MATHEWS
BrowsingA passionate Food & Beverage Senior Management Professional who is involved in nurturing, growing, and developing the Next Generation of Brands in the Global Packaged Food & Beverage industry. Presently is the Chief Brand Mentor at NEXT Food & Beverage Brands, (www.nextfoodbrands.com) a brand incubator and a boutique Brand Consultancy firm focused on the packaged Food & Beverage industry.