Kunal Mehta

Browsing

A marketer by profession, a writer by heart and a traveller from the soul. Kunal calls himself a 'Collector of Experiences', who strongly observes human behaviour and societal truths. Kunal is an experienced professional across categories and countries in B2C and B2B industries. Currently, he is the Global Director: Marketing & Communication at DSM Nutritional Products, Switzerland and he has also worked in companies like Nestle, Britannia and Arvind Brands. Building and growing brands is a challenge that he enjoys and he is always on the lookout for great marketing, advertising or innovation stories from around the world. He regularly posts about these case studies on his LinkedIn.

In Business Or Revenue Model

The Thrifty Business Model of Aldi

11 Mins Read

There are three key components of Aldi’s business model that help the brand keep low prices: Low Operating Cost, High Margin through Private brands & Limited SKUs.

In Brand Marketing

M&M’s Marketing Strategy: Bringing Sweetness and Color to the World

11 Mins Read

What is it about these multi-colored chocolates that consumers can’t seem to get enough of? The answer lies in the colorful marketing strategy of M&M’s.

In Business Or Revenue Model

How A Mexican Chipotle Became One of the Most Valuable Restaurant Brand

10 Mins Read

What led a Mexican foodservice chain of Quick Service Restaurants (QSR) to such success? The answer lies in Chipotle’s business model and marketing strategy.