How Luxury powerhouses like Balenciaga are using Meme baiting strategy to differentiate themselves and achieve a massive success. So what is Meme baiting?
Author
Ipsa Bansal
BrowsingAfter setting up travel and lifestyle brands from the ground up in India, I went on to pursue MBA from HEC Paris (2018-2020). I am extremely passionate about the luxury industry and enjoy sharing my experience with fellow branding and marketing enthusiasts.