The transactional model of communication is a theory that describes communication as a dynamic process where both the sender and…
Brand extension is a marketing strategy in which a company uses its brand name and reputation to launch a new product or service in a different product category or market segment.
Guerrilla marketing is an advertising strategy that uses unconventional and low-cost tactics to promote a product, service, or brand and to capture the target audience’s attention and generate buzz around the campaign.
Account-based marketing (ABM) is a strategic approach to marketing that focuses on identifying and targeting specific accounts or customers that are most likely to generate revenue for a business.
Segmentation, targeting, and positioning (STP) is a marketing strategy that helps businesses identify their target audience, and developing a unique marketing mix to reach and influence the selected segment(s).
A niche marketing strategy is an approach that focuses on serving a particular segment of the market with unique needs and preferences. It involves identifying a specific group of customers with distinct requirements and tailoring marketing efforts.
A multidomestic strategy is a type of international business strategy in which a company decentralizes its operations and allows each country or region in which it operates to tailor its products or services to local market needs and preferences.
In coopetition, companies may work together to achieve a common goal, such as developing a new technology or creating a new market, while competing for market share and profits.
UX design & research strategy refers to the process of developing a plan or approach for designing and delivering user-centered experiences that align with the organization’s goals and objectives.
A cognitive bias is a systematic pattern of deviation from rationality in judgment and decision-making, which can lead to irrational and illogical thinking.
The behavioral strategy combines psychology, neuroscience, and economics insights to understand how individuals and organizations make decisions and take action.
A pricing strategy is a plan or approach that a company uses to set the price of its products or services. Common pricing strategies are cost plus, skimming, penetration, value-based, promotional & dynamic.