Brand building involves creating a robust and positive perception of a company in the customer’s mind by combining elements throughout all marketing communications.

Pioneering advertising refers to the initial marketing efforts undertaken for a brand-new product or service, mainly when it introduces a new category to the market or is the first of its kind.

Services marketing is a specialized branch of marketing that focuses on the unique challenges and strategies involved in marketing services, as opposed to tangible goods.

Marketing flywheel model emphasizes the momentum of engaging, delighting, and attracting customers in a continuous cycle that fosters growth.

Designing a marketing campaign plan involves several key steps to ensure your campaign is targeted, effective, and measurable. Here’s a general outline of the steps you might follow.

A Purpose-Driven Marketing strategy is a marketing approach that centers around a brand or company’s core values and mission to impact society beyond just selling products or services positively.

The best marketing tactics vary widely depending on your industry, target audience, and business goals. However, some marketing tactics have proven to be effective across a broad range of contexts.

Brand advocacy refers to the positive word-of-mouth that satisfied customers share about a brand, product, or service. It involves customers, employees, partners, or any stakeholders who enthusiastically promote and support a company without being paid. 

A brand awareness strategy is a comprehensive plan designed to increase the recognition and familiarity of a brand among consumers.

Marketing goals are broad, overarching targets that align with the company’s overall business goals. They reflect what the business wants to achieve through its marketing activities in the long term.