Loss leader pricing is a marketing strategy in which a product is sold at a price below its market cost to stimulate other profitable sales.
A volume discount pricing strategy offers customers a reduced price per unit of product or service when they purchase larger quantities. This strategy can help increase sales, improve customer loyalty, and optimize inventory management.
Developing a successful SaaS (Software as a Service) pricing strategy and models involves multiple considerations. Here’s a comprehensive guide to help you develop an effective pricing strategy for your SaaS product.
A captive product pricing strategy involves pricing the main product at a relatively low cost while setting higher prices on the complementary or accessory products that are necessary for the main product to function.
Tiered pricing strategy is used to charge different prices for different product or service usage levels. The structure is typically organized into tiers or levels, each with a distinct price and corresponding features, quantities, or benefits
Psychological pricing is a marketing strategy that encourages customers to purchase based on emotional rather than rational responses.
A promotional pricing strategy involves temporarily reducing the price of a product or service to attract customers and increase sales.
Value-based pricing is a strategy where the price of a product or service is determined based on the perceived value it provides to customers rather than the cost of production or historical prices.
Bundle product pricing involves offering a combination of products or services for a single price, often at a discount, compared to purchasing each item individually.
Dynamic pricing strategy refers to the method of adjusting the prices of products or services in real-time or over a short period based on various factors such as market demand, competition, time, and customer behavior.