Before we dive deep into the SWOT analysis, let’s get the business overview of Walmart. Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores from the United States, headquartered in Bentonville, Arkansas. The company was founded by Sam Walton in 1962 and incorporated on October 31, 1969.

Walmart operates over 11,443 stores and clubs in 27 countries under 56 different names. In the U.S., Walmart’s operations are organized into three divisions: Walmart U.S., Walmart International, and Sam’s Club. In Canada, Walmart was established in 1994 through the acquisition of the Woolco Canada chain and has grown to over 400 stores nationwide.

The company operates through several retail formats: Supercenters, Discount Stores, Neighborhood Markets, and Small Formats. In addition to its physical retail stores, Walmart has a strong online presence, with eCommerce making up an increasing proportion of its sales.

Walmart’s business strategy is grounded in low prices and a wide assortment of goods. This is encapsulated in their tagline: “Save Money. Live Better”. They’ve successfully implemented this strategy due to their strong supply chain management and large scale, which allows them to negotiate low prices from suppliers.

Walmart has also been investing heavily in technology and has made significant strides in digital transformation. They are increasingly integrating their online and offline operations to provide a seamless shopping experience for their customers.

The company also operates other businesses, including financial services and a cell phone service called Straight Talk. Walmart’s sustainability initiatives aim to create zero waste, operate with 100% renewable energy, and sell products that sustain people and the environment.

Walmart Financial Performance FY24:

  • Consolidated revenue of $648.1 billion, up 6.0%, or 5.5% (cc)
  • Global advertising business grew by approximately 28% to reach $3.4 billion
  • Consolidated operating income up $6.6 billion, or 32.2%; adjusted operating income up 10.2% , growing faster than sales.

How does Walmart make money: Business Model & Supply Chain Strategy

Here is the SWOT analysis of Walmart

A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. It involves identifying the internal and external factors that can affect a venture’s success or failure and analyzing them to develop a strategic plan. In this article, we do a SWOT Analysis of Walmart.

SWOT Analysis: Meaning, Importance, and Examples


Walmart is a large and well-established company with several strengths. Here are a few:

  1. Economies of Scale: Walmart has a massive scale of operations, which enables it to enjoy significant economies of scale. This means that it can purchase products in large quantities at lower prices and then pass on these savings to customers in the form of lower prices. This helps Walmart to stay competitive and attract more customers.
  2. Supply Chain Management: Walmart has a highly efficient supply chain management system that helps it to keep costs low and ensure that products are delivered to stores on time. The company uses advanced technology and data analytics to manage its inventory, track product movement, and optimize logistics.
  3. Brand Recognition: Walmart is a well-known brand recognized and trusted by millions of customers worldwide. This brand recognition helps the company attract and retain new customers.
  4. Diversified Revenue Streams: Walmart operates a diversified range of businesses, including retail stores, e-commerce, and wholesale operations. This diversification helps the company reduce risk and exploit opportunities in different markets.
  5. Strong Financial Position: Walmart is a financially strong company with a solid balance sheet and a strong cash flow. This gives the company the financial flexibility to invest in new opportunities and weather any economic downturns.

Overall, Walmart’s scale, efficient operations, strong brand, diversified business model, and financial strength are some of its key strengths.


While Walmart is a large and successful company, it also faces several weaknesses. Here are a few:

  1. Dependence on Low Prices: While Walmart’s low-price strategy has successfully attracted customers, it also means the company has thin profit margins. This can limit its ability to invest in innovation and technology, which could put it at a disadvantage against competitors.
  2. Limited International Growth: Despite its global presence, Walmart has had limited success in some international markets. Cultural differences, regulatory barriers, and competition from local retailers have made it difficult for Walmart to expand in some regions. Will Walmart Ever Be Successful Overseas?
  3. Online Competition: Walmart faces intense competition from online retailers like Amazon, which has disrupted the traditional retail industry. While Walmart has invested heavily in e-commerce, it still needs to catch up to Amazon regarding market share and innovation.


Walmart operates in a rapidly changing retail landscape, and there are several opportunities that the company can explore to grow and stay competitive. Here are a few:

  1. E-commerce: E-commerce is growing rapidly, and Walmart has an opportunity to capture a larger share of this market. The company can invest in online platforms, delivery logistics, and digital marketing to attract more customers and expand its online presence.
  2. International Expansion: Walmart has already established a global presence, but there are still opportunities to expand into new markets. The company can use its economies of scale and supply chain expertise to enter new countries and compete with local retailers.
  3. Sustainability: Sustainability is becoming increasingly important to consumers, and Walmart can position itself as a leader in this area. To appeal to environmentally-conscious customers, the company can invest in sustainable practices, such as renewable energy, waste reduction, and responsible sourcing.
  4. Health and Wellness: Health and wellness is a growing industry, and Walmart can leverage its retail infrastructure to offer more health-related products and services. The company can expand its pharmacy business, offer more organic and natural products, and invest in telehealth and other digital health services.
  5. Innovation: Innovation is key to staying ahead of the competition, and Walmart can invest in new technologies and business models to drive growth. For example, the company can use artificial intelligence and data analytics to improve customer experience and optimize operations or explore new retail formats, such as pop-up stores or mobile shopping.

Overall, Walmart has several opportunities to explore, including e-commerce, international expansion, sustainability, health and wellness, and innovation. The company can stay relevant and competitive in the changing retail landscape by pursuing these opportunities.


Walmart operates in a highly competitive and rapidly changing retail environment, and there are several threats that the company faces. Here are a few:

  1. Intense Competition: Walmart faces fierce competition from traditional retailers, such as Target and Costco, and online retailers, such as Amazon. This can pressure Walmart to keep prices low and invest in innovation to stay competitive. Costco’s business model of Customer Exclusivity
  2. Changing Consumer Behavior: Consumer behavior constantly evolves, and Walmart needs to adapt to stay relevant. For example, younger consumers are more likely to shop online and expect faster delivery times, which can be a challenge for Walmart’s brick-and-mortar stores.
  3. Economic Downturns: Walmart is vulnerable to economic downturns, as consumers may cut back on discretionary spending during times of financial hardship. This can impact Walmart’s sales and profitability.
  4. Regulatory Environment: Walmart operates in a heavily regulated industry, and changes in regulations or new taxes can significantly impact the company’s bottom line. For example, new import tariffs can increase Walmart’s costs and lead to higher customer prices.
  5. Cybersecurity Threats: Walmart collects and stores a large amount of customer data and is vulnerable to cybersecurity threats, such as data breaches and hacking. These threats can lead to reputational damage and legal liabilities.

Walmart faces several threats, including intense competition, changing consumer behavior, economic downturns, regulatory environment, and cybersecurity threats. By staying vigilant and adapting to these threats, Walmart can continue to thrive in the retail industry.

Check out the SWOT Analysis of Global Businesses