Performance management strategies are techniques or methodologies businesses use to monitor, review, and improve the effectiveness of their employees.
In Mintzberg’s 5Ps of Strategy, strategy can be seen as a Plan, Ploy, Pattern, Position, and Perspective. The 5Ps highlight the complexity of strategic management and the many facets of strategy.
Strategic decision-making is making choices related to an organization’s overall, long-term direction, including objectives, resources, and capabilities to be developed and the key actions needed to achieve these objectives.
Strategic alignment is the process that ensures all aspects of an organization — including its departments, teams, and resources — are properly arranged and working together to achieve its defined strategy or objectives.
A strategic vision is an aspirational description of what an organization wants to achieve or accomplish in the mid-term or long-term. It serves as a guide for understanding what the organization stands for and where it’s going.
Creating Shared Value is a management strategy focused on companies creating measurable business value by identifying and addressing social problems that intersect with their business.
Concentrated marketing, also known as niche marketing, is a strategy where a company focuses its marketing efforts on a very specific, well-defined segment of the market.
Differentiated marketing strategy, also known as segmentation marketing, is an approach businesses use to target multiple market segments with different marketing strategies.
A Strategic Business Unit (SBU) is a separate, specialized subsystem in a large organization that operates as an independent entity with its own vision, mission, competitors, business model, and profit-and-loss responsibility.
A brand positioning strategy is a marketing strategy that helps a business to set its brand apart from competitors and to establish a unique place in the minds of target customers
A product differentiation strategy is a marketing strategy businesses use to distinguish their products or services from their competitors to attract a specific market segment.
Integrated Marketing Communication (IMC) strategy refers to the strategic approach where all forms of a company’s communications and messages are carefully linked together to present a united front to customers.
