Brand extension is a marketing strategy in which a company uses its brand name and reputation to launch a new product or service in a different product category or market segment.
Guerrilla marketing is an advertising strategy that uses unconventional and low-cost tactics to promote a product, service, or brand and to capture the target audience’s attention and generate buzz around the campaign.
Account-based marketing (ABM) is a strategic approach to marketing that focuses on identifying and targeting specific accounts or customers that are most likely to generate revenue for a business.
Segmentation, targeting, and positioning (STP) is a marketing strategy that helps businesses identify their target audience, and developing a unique marketing mix to reach and influence the selected segment(s).
A niche marketing strategy is an approach that focuses on serving a particular segment of the market with unique needs and preferences. It involves identifying a specific group of customers with distinct requirements and tailoring marketing efforts.
An advertising strategy refers to the plan of action that a business or organization puts in place to promote its products or services to its target audience.
Writing a sales strategy involves several key steps like defining target market. setting goals, finding USP, building sales pitch, determining sales channel, & defining sales process.
Market penetration pricing is a pricing strategy in which a company sets a low initial price for its products or services to enter a new market and gain market share.
Market development strategies involve expanding a company’s existing products or services into new markets, by identifying new customer segments, geographic regions, or distribution channels. What are the some examples?
Push and pull strategies are two different approaches to marketing and refer to how a company promotes and distributes its products to its target audience.
