A product differentiation strategy is a marketing strategy businesses use to distinguish their products or services from their competitors to attract a specific market segment.
Integrated Marketing Communication (IMC) strategy refers to the strategic approach where all forms of a company’s communications and messages are carefully linked together to present a united front to customers.
Segmentation, Targeting, and Positioning (STP) is a fundamental approach marketers use to analyze and plan the strategic positioning of their products or services.
A marketing mix, also known as the 4Ps of marketing, is framework marketers use to develop and implement effective marketing strategies. In this article, we will understand the marketing mix of Tesco.
Content marketing plays a crucial role in PR as it provides an opportunity to build brand reputation, audience engagement, generate leads etc.
Media planning determines the most effective way to use various media channels and Media buying is the process of purchasing advertising space on different media channels to reach the target audience.
LinkedIn has become essential for businesses to establish their online presence, build their network, and connect with potential clients. Hence it becomes crucial for businesses to learn the content, marketing, and lead generation strategy on LinkedIn.
Brand extension is a marketing strategy in which a company uses its brand name and reputation to launch a new product or service in a different product category or market segment.
Guerrilla marketing is an advertising strategy that uses unconventional and low-cost tactics to promote a product, service, or brand and to capture the target audience’s attention and generate buzz around the campaign.
Account-based marketing (ABM) is a strategic approach to marketing that focuses on identifying and targeting specific accounts or customers that are most likely to generate revenue for a business.
