An advertising plan details how a business will communicate with its target audience to influence consumer behavior to increase sales, raise brand awareness, or achieve other defined business objectives.
Marketing models are theoretical or mathematical constructs that describe the reality of marketing situations, including consumer behavior, marketing mix strategy, and market performance.
Societal marketing is a marketing concept that emphasizes considering the welfare of society as a whole when making marketing decisions.
Market penetration strategy is a growth strategy businesses use to sell their existing products or services to their existing market to achieve higher market share.
Concentrated marketing, also known as niche marketing, is a strategy where a company focuses its marketing efforts on a very specific, well-defined segment of the market.
Differentiated marketing strategy, also known as segmentation marketing, is an approach businesses use to target multiple market segments with different marketing strategies.
A brand positioning strategy is a marketing strategy that helps a business to set its brand apart from competitors and to establish a unique place in the minds of target customers
A product differentiation strategy is a marketing strategy businesses use to distinguish their products or services from their competitors to attract a specific market segment.
Integrated Marketing Communication (IMC) strategy refers to the strategic approach where all forms of a company’s communications and messages are carefully linked together to present a united front to customers.
Segmentation, Targeting, and Positioning (STP) is a fundamental approach marketers use to analyze and plan the strategic positioning of their products or services.
