Media planning determines the most effective way to use various media channels and Media buying is the process of purchasing advertising space on different media channels to reach the target audience.
LinkedIn has become essential for businesses to establish their online presence, build their network, and connect with potential clients. Hence it becomes crucial for businesses to learn the content, marketing, and lead generation strategy on LinkedIn.
Brand extension is a marketing strategy in which a company uses its brand name and reputation to launch a new product or service in a different product category or market segment.
Guerrilla marketing is an advertising strategy that uses unconventional and low-cost tactics to promote a product, service, or brand and to capture the target audience’s attention and generate buzz around the campaign.
Account-based marketing (ABM) is a strategic approach to marketing that focuses on identifying and targeting specific accounts or customers that are most likely to generate revenue for a business.
Segmentation, targeting, and positioning (STP) is a marketing strategy that helps businesses identify their target audience, and developing a unique marketing mix to reach and influence the selected segment(s).
A niche marketing strategy is an approach that focuses on serving a particular segment of the market with unique needs and preferences. It involves identifying a specific group of customers with distinct requirements and tailoring marketing efforts.
An advertising strategy refers to the plan of action that a business or organization puts in place to promote its products or services to its target audience.
Writing a sales strategy involves several key steps like defining target market. setting goals, finding USP, building sales pitch, determining sales channel, & defining sales process.
Market penetration pricing is a pricing strategy in which a company sets a low initial price for its products or services to enter a new market and gain market share.