Marketing goals are broad, overarching targets that align with the company’s overall business goals. They reflect what the business wants to achieve through its marketing activities in the long term.

Guerrilla warfare marketing, often just called guerrilla marketing, is an advertising strategy in which a company uses surprise or unconventional interactions to promote a product or service.

The marketing planning process is a systematic approach businesses use to align their marketing strategies with their overall objectives. This process involves 10 key steps.

Content marketing strategies refer to planning, creating, distributing, sharing, and publishing content to reach your targeted audience. These strategies can help to increase brand awareness, sales, engagement, interaction, and loyalty.

Brand reputation strategies refer to the methods, techniques, and principles businesses employ to create, enhance, and preserve their brand’s image, perception, and credibility in the market. 

The internal marketing environment refers to the factors within an organization that affect its marketing operations and The external marketing environment refers to the factors outside a company that affect its ability to serve its customers.

Customer engagement strategies refer to tactics businesses use to encourage interactions and connections between consumers and their brands.

An advertising plan details how a business will communicate with its target audience to influence consumer behavior to increase sales, raise brand awareness, or achieve other defined business objectives.

Marketing models are theoretical or mathematical constructs that describe the reality of marketing situations, including consumer behavior, marketing mix strategy, and market performance.