Umbrella or family branding is a strategy that leverages the brand equity and reputation of the parent brand across a range of products, making it easier to introduce new products and increase market penetration.
Omnichannel marketing is a strategy that provides a seamless customer experience across multiple channels and touchpoints. Here’s a comprehensive overview of an omnichannel marketing strategy.
B2B (business-to-business) marketing involves the sale of one company’s product or service to another company. Here are some strategies.
Brand building involves creating a robust and positive perception of a company in the customer’s mind by combining elements throughout all marketing communications.
Pioneering advertising refers to the initial marketing efforts undertaken for a brand-new product or service, mainly when it introduces a new category to the market or is the first of its kind.
Services marketing is a specialized branch of marketing that focuses on the unique challenges and strategies involved in marketing services, as opposed to tangible goods.
Marketing flywheel model emphasizes the momentum of engaging, delighting, and attracting customers in a continuous cycle that fosters growth.
Designing a marketing campaign plan involves several key steps to ensure your campaign is targeted, effective, and measurable. Here’s a general outline of the steps you might follow.
A Purpose-Driven Marketing strategy is a marketing approach that centers around a brand or company’s core values and mission to impact society beyond just selling products or services positively.
The best marketing tactics vary widely depending on your industry, target audience, and business goals. However, some marketing tactics have proven to be effective across a broad range of contexts.
