Cross-branding, or co-branding, is a marketing strategy where two or more brands collaborate to create a product or service that leverages each participating brand’s strengths and customer bases.

Incremental pricing strategy involves setting the price of a product or service based on incremental or marginal cost plus a certain markup.

A rebranding strategy involves the process of updating or transforming the brand’s identity to reposition it in the market and better align with its current goals, values, or audience.

A situation analysis in marketing is a comprehensive assessment of the internal and external factors that impact a business and its ability to achieve its marketing objectives.

A branding strategy, also known as a brand strategy, is a long-term plan designed to develop and manage a brand in a way that achieves specific goals

Umbrella or family branding is a strategy that leverages the brand equity and reputation of the parent brand across a range of products, making it easier to introduce new products and increase market penetration.

Omnichannel marketing is a strategy that provides a seamless customer experience across multiple channels and touchpoints. Here’s a comprehensive overview of an omnichannel marketing strategy.

B2B (business-to-business) marketing involves the sale of one company’s product or service to another company. Here are some strategies.

Brand building involves creating a robust and positive perception of a company in the customer’s mind by combining elements throughout all marketing communications.