A captive product pricing strategy involves pricing the main product at a relatively low cost while setting higher prices on the complementary or accessory products that are necessary for the main product to function.
Tiered pricing strategy is used to charge different prices for different product or service usage levels. The structure is typically organized into tiers or levels, each with a distinct price and corresponding features, quantities, or benefits
Psychological pricing is a marketing strategy that encourages customers to purchase based on emotional rather than rational responses.
A promotional pricing strategy involves temporarily reducing the price of a product or service to attract customers and increase sales.
Value-based pricing is a strategy where the price of a product or service is determined based on the perceived value it provides to customers rather than the cost of production or historical prices.
Bundle product pricing involves offering a combination of products or services for a single price, often at a discount, compared to purchasing each item individually.
Dynamic pricing strategy refers to the method of adjusting the prices of products or services in real-time or over a short period based on various factors such as market demand, competition, time, and customer behavior.
Skimming pricing strategy is when a company sets a high initial price for a new or innovative product for customers who are willing to pay a premium price and then gradually lower the price over time to attract more price-sensitive customers.
An organizational strategy is a comprehensive plan that outlines how a company or organization will achieve its goals and objectives. It serves as a roadmap for guiding decisions and actions across the organization.
A competitive pricing strategy involves setting the price of a product or service based on what the competition is charging. Competitive pricing strategy explained with analysis, advantages & examples.
