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Underneath the headlines, the Tesla business model is a layered system: cars, energy, software, data, infrastructure, and a brand that behaves less like an automaker and more like a hybrid of Apple, Nvidia, and a utility company.

That origin story matters, because it shows up everywhere in the mamaearth business model, in what they sell, how they sell, how they market, and even how they talk to investors.

If you strip everything else away, the Lenskart business model is built on one obsession: Don’t just sell glasses, control the entire value chain around vision.