Zomato is one of India’s leading consumer technology companies and has evolved far beyond its origins as a food delivery platform. While the listed parent company was renamed Eternal Limited in FY2025, Zomato continues to operate as its flagship consumer brand. Today, Eternal’s business comprises four complementary platforms—Zomato (Food Delivery), Blinkit (Quick Commerce), District (Going-out), and Hyperpure (B2B Restaurant Supplies)—all working toward a common mission of “Powering India’s changing lifestyles.” This multi-business structure enables the company to serve consumers, restaurants, merchants, and businesses through an integrated technology ecosystem.
Zomato’s strategy is built around creating a large consumer ecosystem rather than operating independent businesses. Management continues to invest in expanding food delivery, scaling Blinkit’s quick commerce network, strengthening District’s position in dining and entertainment, and growing Hyperpure’s restaurant supply business. At the same time, the company remains focused on product innovation, customer experience, operational efficiency, and disciplined capital allocation, ensuring that growth is supported by improving profitability and long-term value creation.
This Zomato Business Strategy in 2026 examines the strategic priorities driving the company’s growth. Based exclusively on Eternal Limited’s FY2025 Annual Report, the article analyses how Zomato is leveraging technology, network effects, infrastructure, and multiple business verticals to strengthen its competitive position and build one of India’s most comprehensive consumer technology platforms.
Zomato Business Model in 2026: How Zomato Makes Money
Zomato’s Business Strategy
Zomato’s business strategy is centered on building a multi-business consumer technology ecosystem rather than operating as a standalone food delivery platform. Through its four businesses—Zomato, Blinkit, District, and Hyperpure—the company aims to serve a larger share of consumers’ everyday needs while creating strong network effects across customers, restaurants, merchants, delivery partners, and suppliers. Management believes this ecosystem approach provides multiple long-term growth engines while reducing dependence on any single business.
The company’s first strategic priority is strengthening its leadership in Food Delivery. Management remains confident that the business can deliver 20%+ annual Net Order Value (NOV) growth over the long term, supported by the low penetration of restaurant food consumption, rising urbanisation, and increasing per capita income in India. Alongside expanding its restaurant and delivery partner network, the company continues to introduce new customer-focused features such as Food on Train, Scheduled Orders, Group Ordering, Food Rescue, and Zomato for Enterprise, improving convenience and increasing customer engagement.
Another major pillar of Zomato’s strategy is aggressively scaling Blinkit. Management considers quick commerce to be one of the largest long-term growth opportunities and continues to invest heavily in expanding Blinkit’s store network, warehousing infrastructure, and product assortment. During FY2025, the company added 775 net new stores, taking the total to 1,301 stores, while significantly expanding its backend warehousing capacity. Rather than focusing solely on groceries, Blinkit is evolving into a broader convenience platform by adding categories such as electronics, beauty products, home appliances, apparel, and general merchandise.
The company is also expanding its consumer ecosystem through District, its going-out platform. Following the acquisition of Paytm’s entertainment ticketing business, District now combines restaurant discovery, dining reservations, movie ticketing, sports, and live events into a single application. By participating in a wider range of consumer experiences beyond home delivery, management aims to increase customer engagement while expanding the company’s addressable market.
Hyperpure represents another important strategic priority. The business strengthens relationships with restaurant partners by supplying quality food ingredients, value-added products, and end-to-end supply chain services. By becoming an integrated procurement partner for restaurants, Hyperpure not only creates an additional revenue stream but also reinforces the broader restaurant ecosystem that supports Zomato’s Food Delivery business.
Customer experience and product innovation remain central to the company’s strategy. Rather than competing solely on pricing, Zomato continues to improve convenience through initiatives such as Zomato Gold, faster deliveries, enhanced product features, and new consumer use cases across its platforms. These investments are designed to increase customer retention, improve engagement, and strengthen long-term platform loyalty.
A defining feature of Zomato’s strategy is its disciplined approach to capital allocation and profitability. While the company continues investing aggressively in high-growth businesses such as Blinkit and District, management remains focused on improving operating leverage, expanding Adjusted EBITDA, and generating sustainable profits. During FY2025, Eternal reported Adjusted EBITDA of Rs. 1,079 crore and PAT of Rs. 527 crore, demonstrating that the company is pursuing growth alongside improving financial performance. Supported by strong cash reserves and multiple complementary businesses, Zomato aims to create long-term shareholder value through a scalable, technology-driven consumer ecosystem.
Technology and Innovation Strategy
Technology is at the core of Zomato’s business strategy, enabling the company to operate a large-scale consumer platform across Food Delivery, Blinkit, District, and Hyperpure. Rather than viewing technology as a support function, Eternal Limited uses it to improve customer experience, optimise logistics, enhance operational efficiency, and continuously launch new products. The company’s technology platform allows millions of consumers, restaurants, merchants, delivery partners, and suppliers to interact seamlessly through a single digital ecosystem.
A key element of Zomato’s innovation strategy is continuous product development. During FY2025, the company introduced several new features across its Food Delivery business, including Food on Train, Scheduled Orders, Group Ordering, Food Rescue, and Zomato for Enterprise. These innovations expand customer use cases beyond traditional food delivery while improving convenience and strengthening user engagement. At the same time, the company discontinued offerings such as Zomato Legends and Zomato Everyday after determining they lacked a sustainable path to scale and profitability, reflecting a disciplined approach to product innovation.
Technology also enables the company’s expanding quick commerce ecosystem through Blinkit. Advanced demand forecasting, inventory management, and logistics systems support a network of 1,301 stores and expanding warehouse infrastructure, allowing products across multiple categories to be delivered within minutes. These capabilities help Blinkit efficiently manage rapid order fulfilment while supporting continued geographic expansion and category growth.
Across all businesses, Zomato relies on data-driven decision-making to improve customer experience and operational performance. The company analyses customer behaviour, order patterns, merchant performance, and delivery operations to optimise platform efficiency and support product improvements. These insights help enhance restaurant discovery, increase operational reliability, improve delivery efficiency, and strengthen customer engagement across Food Delivery, Blinkit, District, and Hyperpure.
Technology also strengthens relationships with business partners. Restaurant partners benefit from digital ordering, payments, and delivery infrastructure, while Hyperpure leverages technology to manage procurement, warehousing, inventory, and supply chain operations for restaurant customers. By continuously investing in digital capabilities and product innovation, Zomato is building a scalable technology platform that supports multiple businesses while creating a seamless experience for consumers, merchants, and partners across its ecosystem.
Growth Strategy
Zomato’s growth strategy is built around expanding its four complementary businesses—Food Delivery, Blinkit, District, and Hyperpure—while maintaining a disciplined approach to profitability and capital allocation. Instead of relying on a single growth engine, the company is investing across multiple consumer and business platforms that reinforce one another, creating a diversified ecosystem capable of serving a larger share of consumers’ daily needs. Management believes this strategy will drive sustainable long-term growth while strengthening the company’s competitive position.
The Food Delivery business remains a key pillar of the company’s growth strategy. Management expects the business to continue delivering 20%+ annual Net Order Value (NOV) growth over the long term, supported by the low penetration of restaurant food consumption, increasing urbanisation, and rising per capita incomes in India. To capture this opportunity, the company continues to expand its restaurant partner network, strengthen customer engagement through Zomato Gold, and introduce new services such as Scheduled Orders, Food on Train, Group Ordering, and Zomato for Enterprise.
The company’s largest investment focus is Blinkit, which management views as a significant long-term growth opportunity. During FY2025, Blinkit expanded its network by 775 net new stores, reaching 1,301 stores across more than 100 cities, while also increasing its warehousing infrastructure. The company is broadening Blinkit’s product assortment beyond groceries to include electronics, beauty products, home appliances, apparel, and general merchandise, positioning the platform as a comprehensive quick commerce marketplace rather than a grocery delivery service.
Another important growth driver is District, the company’s going-out platform. Following the acquisition of Paytm’s entertainment ticketing business, District has expanded from restaurant discovery into movies, sports, concerts, and live events. Management intends to strengthen this platform by increasing customer adoption and broadening the range of experiences available, allowing the company to participate in a larger share of consumers’ discretionary spending beyond home delivery.
The company also plans to continue expanding Hyperpure, its B2B supplies business. By increasing the number of restaurant customers, expanding value-added food products, and strengthening warehousing and supply chain services, Hyperpure aims to become an integrated procurement partner for restaurants across India. This strategy not only creates an additional growth engine but also reinforces relationships with restaurants that participate in Zomato’s food delivery ecosystem.
Underlying all these initiatives is Zomato’s continued investment in technology, infrastructure, and operational excellence. The company is expanding logistics capabilities, warehousing, digital platforms, and product innovation while maintaining a disciplined approach to capital allocation and profitability. By simultaneously scaling Food Delivery, Blinkit, District, and Hyperpure, management aims to build one of India’s largest consumer technology ecosystems capable of delivering sustainable long-term value for customers, partners, and shareholders.
Zomato PESTEL Analysis in 2026
Future Outlook
Zomato’s long-term strategy is focused on building one of India’s largest consumer technology ecosystems by expanding Food Delivery, Blinkit, District, and Hyperpure under the Eternal umbrella. Rather than relying on a single business for growth, management is investing in multiple complementary platforms that address different aspects of consumers’ daily lives. This diversified approach allows the company to create multiple growth engines while strengthening network effects across customers, restaurants, merchants, delivery partners, and suppliers.
Food Delivery will continue to be a key pillar of the company’s future. Management remains confident that the business can sustain 20%+ annual Net Order Value (NOV) growth over the long term, supported by India’s low restaurant food penetration, increasing urbanisation, and rising per capita incomes. The company also plans to continue enhancing customer experience through product innovation, expanding its restaurant partner network, and increasing engagement with services such as Zomato Gold.
Blinkit is expected to be the company’s fastest-growing business over the coming years. Management continues to invest aggressively in expanding its dark store network, warehousing infrastructure, and product assortment while entering new cities and neighbourhoods. By broadening its offering beyond groceries to categories such as electronics, beauty, home appliances, apparel, and general merchandise, Blinkit aims to become a comprehensive quick commerce platform serving a wide range of everyday consumer needs.
The company also sees significant long-term opportunities in District and Hyperpure. District is expected to strengthen its position as a platform for dining, movies, sports, and live entertainment following the integration of the acquired ticketing business, while Hyperpure will continue expanding its restaurant supply network, value-added food products, and supply chain services. Together, these businesses deepen customer engagement and strengthen relationships with restaurant partners, making the overall ecosystem more valuable as it scales.
Technology, operational excellence, and disciplined capital allocation will remain central to Zomato’s future strategy. Management intends to continue investing in platform capabilities, logistics infrastructure, and product innovation while maintaining a strong focus on profitability and cash generation. Supported by multiple high-growth businesses, strong financial resources, and a scalable technology platform, Zomato is positioning itself to evolve from a food delivery company into a comprehensive consumer technology ecosystem capable of delivering sustainable long-term value for customers, partners, and shareholders.
Source: Eternal Annual Report 2024-25
