A brand awareness strategy is a comprehensive plan designed to increase the recognition and familiarity of a brand among consumers.
Marketing goals are broad, overarching targets that align with the company’s overall business goals. They reflect what the business wants to achieve through its marketing activities in the long term.
The strategy execution process is a critical phase in strategic management, focusing on turning strategic plans into actions to achieve strategic objectives.
Guerrilla warfare marketing, often just called guerrilla marketing, is an advertising strategy in which a company uses surprise or unconventional interactions to promote a product or service.
Business strategy advisory refers to the services consultants or advisory firms provide that help organizations develop, articulate, and implement their strategic objectives and plans.
Related diversification is a strategic approach in which a business expands its operations into areas similar to its existing operations. Unrelated diversification is a corporate strategy in which a company expands its operations into areas that are not linked to its current businesses or industries.
The Ansoff Product-Market Expansion Grid, often referred to simply as the Ansoff Matrix, is a strategic planning tool that provides a framework for businesses to consider their growth strategies.
Strategic group mapping is a technique used in strategic management to analyze the competitive positions of various firms within an industry.
A broad differentiation strategy is a business approach companies use to distinguish their products or services from competitors through a wide range of features and attributes.
A focused differentiation strategy is a business approach where a company aims to differentiate itself from competitors by targeting a specific, narrow market (or niche) with unique products or services.
The marketing planning process is a systematic approach businesses use to align their marketing strategies with their overall objectives. This process involves 10 key steps.
A market creation strategy involves developing and introducing a new product or service into an area with no existing market.
