Related diversification is a strategic approach in which a business expands its operations into areas similar to its existing operations. Unrelated diversification is a corporate strategy in which a company expands its operations into areas that are not linked to its current businesses or industries.
The Ansoff Product-Market Expansion Grid, often referred to simply as the Ansoff Matrix, is a strategic planning tool that provides a framework for businesses to consider their growth strategies.
Strategic group mapping is a technique used in strategic management to analyze the competitive positions of various firms within an industry.
A broad differentiation strategy is a business approach companies use to distinguish their products or services from competitors through a wide range of features and attributes.
A focused differentiation strategy is a business approach where a company aims to differentiate itself from competitors by targeting a specific, narrow market (or niche) with unique products or services.
The marketing planning process is a systematic approach businesses use to align their marketing strategies with their overall objectives. This process involves 10 key steps.
A market creation strategy involves developing and introducing a new product or service into an area with no existing market.
“Blue Ocean Strategy” is a business theory that suggests companies are better off searching for ways to gain “uncontested market space” rather than competing with similar companies.
Red Ocean Strategy refers to a business approach where companies compete in existing market spaces to outperform their rivals and capture more significant market share. Explained with types & examples.
Competitor analysis is a strategic research method companies use to identify, evaluate, and understand their current and potential competitors within the market. Now let’s do a competitor analysis of Intel.
Competitor analysis is a strategic research method companies use to identify, evaluate, and understand their current and potential competitors within the market. Now let’s do a competitor analysis of Pepsi.
Competitor analysis is a strategic research method companies use to identify, evaluate, and understand their current and potential competitors within the market. Now let’s do a competitor analysis of Facebook/Meta.
