Before we dive deep into the SWOT analysis, let’s get the business overview of Johnson & Johnson (J&J). Johnson & Johnson is a multinational corporation that operates in the healthcare industry. The company was founded in 1886 and is headquartered in New Brunswick, New Jersey, USA. Johnson & Johnson has three main business segments: Consumer Health, Medical Devices, and Pharmaceuticals.

The Consumer Health segment includes products sold over the counter or without a prescription, such as baby care, skin care, oral care, women’s health, and wound care products. Some well-known brands in this segment include Johnson’s Baby, Neutrogena, Aveeno, Listerine, and Band-Aid.

The Medical Devices segment includes a wide range of products, such as surgical equipment, diagnostic equipment, orthopedic products, and contact lenses. Some well-known brands in this segment include Acuvue, Ethicon, and DePuy Synthes.

The Pharmaceuticals segment includes prescription drugs for various diseases and conditions, such as cancer, immunology, neuroscience, infectious diseases, and cardiovascular and metabolic diseases. Some well-known brands in this segment include Remicade, Stelara, Xarelto, and Zytiga.

Johnson & Johnson operates in over 60 countries and employs over 135,000 people globally. The company is strongly committed to corporate social responsibility and has been recognized for its efforts in sustainability, diversity and inclusion, and social impact.

J&J reported 2022 consolidated sales of $94.9 billion and net earnings of $17.9 billion, with Pharmaceutical contributing $52.6 billion, Consumer Health $15 billion, and MedTech $27.4 billion.

Here is the SWOT analysis for Johnson & Johnson (J&J)

A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. It involves identifying the internal and external factors that can affect a venture’s success or failure and analyzing them to develop a strategic plan. In this article, we do a SWOT Analysis of Johnson & Johnson (J&J).

SWOT Analysis: Meaning, Importance, and Examples


  1. Diversified portfolio: Johnson & Johnson has a diversified portfolio of products across its three business segments, which helps the company to mitigate risks and create a stable revenue stream.
  2. Strong brand recognition: The company has built strong brand recognition through well-known brands such as Johnson’s Baby, Neutrogena, and Tylenol. J&J tops the list of pharma companies in the 2022 Fortune 500 ranking.
  3. Global presence: Johnson & Johnson operates in more than 60 countries and has a solid global presence, which enables the company to leverage opportunities in emerging markets.
  4. Intense research and development capabilities: The company invests heavily in research and development to develop new and innovative products, which gives it a competitive edge in the market.
  5. Robust supply chain: Johnson & Johnson has a strong supply chain that enables the company to efficiently manage its operations and deliver products to customers promptly and cost-effectively.
  6. Strong commitment to corporate social responsibility: The company has a strong commitment to corporate social responsibility and has been recognized for its efforts in sustainability, diversity and inclusion, and social impact. This enhances its reputation and builds trust among customers and stakeholders.

Overall, these strengths enable Johnson & Johnson to maintain its position as a leading healthcare company and drive growth in the long run.


  1. Product recalls: The company has faced several product recalls, which have impacted its reputation and financial performance.
  2. Litigation risks: The company faces potential litigation risks from product liability lawsuits and government investigations, which can result in high costs and damage its reputation.
  3. Dependence on key products: Johnson & Johnson’s revenue depends on a few key products, which creates a risk of revenue decline if they face market competition or lose their patent protection.
  4. Slow growth in some segments: The pharmaceuticals segment has seen sluggish growth in recent years due to increased competition and pricing pressure, which could impact the company’s overall revenue growth.
  5. Currency risks: Johnson & Johnson operates in many countries and is exposed to currency risks, which can impact its financial performance.
  6. Patent expirations: The company faces patent expirations for some of its key products, which may lead to increased competition and pricing pressure.

Overall, these weaknesses highlight the challenges that Johnson & Johnson may face in maintaining its growth and profitability in the long term. However, the company has a strong track record of adapting to market changes and addressing these challenges.


  1. Aging population: With an aging population, there is an increasing demand for healthcare products and services. Johnson & Johnson can capitalize on this trend by developing products and services that cater to the needs of the elderly population.
  2. Emerging markets: Emerging markets present a significant growth opportunity for Johnson & Johnson, as these markets have large populations with increasing purchasing power and demand for healthcare products and services.
  3. Digital health: The rise of digital health presents an opportunity for Johnson & Johnson to develop new products and services that leverage technology to improve patient outcomes and healthcare delivery.
  4. Mergers and acquisitions: Johnson & Johnson can leverage its financial strength to acquire companies that complement its existing portfolio or expand its presence in new markets or business segments.
  5. Personalized medicine: Advances in genetics and personalized medicine allow Johnson & Johnson to develop targeted therapies and diagnostic tools that improve patient outcomes.
  6. Sustainability: The healthcare industry is increasingly demanding sustainable products and practices. Johnson & Johnson can capitalize on this trend by investing in sustainable materials and practices to reduce its environmental impact.

Overall, these opportunities provide a pathway for Johnson & Johnson to continue to innovate and grow its business in the long term.


  1. Increasing competition: Johnson & Johnson operates in a highly competitive industry and faces competition from established players and emerging companies.
  2. Regulatory and legal risks: The healthcare industry is highly regulated, and Johnson & Johnson faces threats from changing regulations, government investigations, and potential litigation.
  3. Pricing pressure: The company faces pricing pressure from governments and insurance companies, which can impact its profitability.
  4. Intellectual property risks: Johnson & Johnson faces threats from potential infringement of its intellectual property and risks from the expiration of patents on its products.
  5. Supply chain disruptions: Disruptions to the supply chain, such as natural disasters, pandemics, or geopolitical events, can impact the company’s ability to manufacture and distribute its products.
  6. Technological advancements: The healthcare industry is undergoing rapid technological advances, which could disrupt Johnson & Johnson’s business model and require significant investments to remain competitive.

Overall, these threats highlight the challenges that Johnson & Johnson faces in maintaining its growth and profitability in the long term. However, the company has a strong track record of addressing these challenges and adapting to market changes, which positions it well to weather these threats.

Check out the SWOT Analysis of Global Businesses