A financing strategy refers to a business or individual’s plan to secure the necessary funds for a project or goal. These strategies can be applied to a range of objectives, from launching a startup to purchasing a home, and they typically involve securing loans, finding investors, or leveraging existing assets.

For businesses, the following strategies are commonly used:

  1. Equity Financing: This involves selling a piece of the business (shares) to investors, who then receive a portion of the business’s future profits. Startups and high-growth companies commonly use this method.
  2. Debt Financing: This strategy involves borrowing money, typically from a bank, that will be paid back with interest over a set period. Established businesses commonly use this method with a steady cash flow and can reliably repay a loan.
  3. Mezzanine Financing: This is a hybrid of debt and equity financing. It involves a loan that can be converted into equity if it is not paid back in time. Companies that are too risky for typical debt financing often use this method but don’t want to give up control through equity financing.
  4. Asset-based Financing: This involves using a company’s assets (like real estate, inventory, or equipment) as collateral to secure a loan.
  5. Bootstrapping: This strategy involves financing a business using only personal savings and revenue from the business. Solo entrepreneurs or small businesses commonly use it.

The right financing strategy depends on the Company’s stage, its business model, the industry in which it operates, and the Company’s financial projections, among other things.

For individuals, financing strategies can include:

  • Saving money.
  • Borrowing from a bank.
  • Taking out a mortgage for a house.
  • Using credit cards.
  • Investing in stocks and bonds, among other methods.

These strategies often depend on an individual’s income, risk tolerance, financial goals, and personal preferences.

How can a company make a financing strategy?

Formulating a financing strategy involves several steps considering a company’s needs, structure, and goals. Here are some steps to develop a financing strategy:

1. Assess your Company’s financial needs: The first step in creating a financing strategy is to assess your Company’s current financial situation and project future financial needs. This typically involves creating financial projections, which include income statements, balance sheets, and cash flow statements for the next few years. This will help you understand how much financing you need and when you will need it.

2. Understand your options: Once you know your financing needs, you should explore all available financing options. This might include equity financing (issuing shares), debt financing (loans), mezzanine financing (a combination of debt and equity), grants, or reinvesting profits back into the business. The best options depend on your Company’s size, industry, growth stage, and risk profile.

3. Evaluate the cost and benefits: Each financing option has its own set of costs and benefits. For instance, equity financing might provide large amounts of capital, but it also means giving up ownership and control. Debt financing doesn’t require giving up ownership, but it creates an obligation to repay the debt with interest. The best option will balance your Company’s capital needs with the lowest possible cost and the least potential drawbacks.

4. Create a contingency plan: Financial needs can change unexpectedly, and your chosen financing option might not always be available. Therefore, it’s important to have a contingency plan. This might involve identifying alternative financing options or strategies to reduce expenses if necessary.

5. Implement the strategy: After identifying the best financing options and creating a contingency plan, the next step is implementing your financing strategy. This could involve reaching out to potential investors, applying for loans, or starting a cost-reduction program.

6. Monitor and adjust: It’s important to monitor your financial situation regularly and adjust your financing strategy as needed. This could involve increasing your financing if your Company is growing faster than expected or reducing your financing if it is not meeting its financial projections.

Remember that a good financing strategy is flexible and responsive to changes in your Company’s financial situation and the broader economic environment. It’s also beneficial to consult with a financial advisor or CFO who can provide expert guidance and advice.

Case Study on financing strategy of the Company

Let’s consider the case of Starbucks Corporation’s financing strategy as an example.

Starbucks, a well-known international coffeehouse chain, has employed various financing strategies to support its global expansion and operations.

Equity Financing:

When Starbucks was still a small but fast-growing company, it initially raised capital through equity financing. The Company went public in June 1992 at $17 per share, and the IPO raised around $25 million. This move allowed Starbucks to get the necessary funding for expansion without incurring debt.

Debt Financing:

As the Company grew larger and established, Starbucks began to take on debt to fund its operations and expansion. Using debt, Starbucks could preserve equity and avoid diluting existing shareholders’ ownership.

For instance, in 2017, Starbucks raised $3.5 billion through debt offerings. This was the largest bond deal in the Company’s history, demonstrating Starbucks’s ability to attract investors due to its strong brand and global presence. This fund supported general corporate purposes, including the repayment of upcoming maturities and buybacks.

Lease Financing:

Starbucks also extensively uses lease financing to open new stores. Instead of buying the property outright, Starbucks typically enters into long-term leases. This reduces the upfront costs associated with property ownership and allows Starbucks to invest more money in operations and expansion.

Retained Earnings:

Over time, Starbucks has also used retained earnings (profits that are reinvested into the Company instead of being paid out as dividends) as a source of financing. This strategy allows Starbucks to fund its operations and growth initiatives while demonstrating to investors that it is profitable.


Starbucks’s financing strategy has been effective because it uses a balanced mix of equity, debt, lease financing, and retained earnings. This approach has allowed the Company to grow rapidly while maintaining a stable financial position. Starbucks’s strategy demonstrates the importance of choosing the right mix of financing options based on a company’s stage of growth, risk profile, and strategic objectives.

Starbucks business model & supply chain analysis

How can an individual make a financing strategy?

Like a company, an individual also needs to formulate a financing strategy to meet their financial goals. Here’s a step-by-step guide on how you can create your personal financing strategy:

1. Define Your Goals: Identify your short-term and long-term financial goals. Short-term goals might include saving for a vacation or paying off a small debt. Long-term goals might include buying a house, saving for retirement, or building an emergency fund.

2. Assess Your Current Financial Situation: Determine your current financial standing. This includes your income, expenses, savings, investments, and debts. This assessment will give you a clear idea of your financial health and help identify areas that need improvement.

3. Create a Budget: Create a budget once you’ve assessed your financial situation. Allocate a certain percentage of your income for needs, wants, savings, and debt repayment. This will help you manage your money more efficiently.

4. Determine Your Investment Strategy: Decide where and how to invest depending on your risk tolerance and time horizon. This could be in low-risk options like bonds or higher-risk options like stocks or real estate. Diversifying your investments can also help manage risk.

5. Plan for Debt Repayment: If you have outstanding debts, create a strategy for paying them off. This might involve paying off high-interest debts first or consolidating your debts into a single lower-interest loan.

6. Set Up an Emergency Fund: An emergency fund is crucial to any personal finance strategy. Aim to save enough to cover at least three to six months’ living expenses. This can help you cover unexpected costs without going into debt.

7. Review and Adjust Regularly: Review your financial strategy to ensure it aligns with your goals. If your financial situation or goals change, adjust your strategy accordingly.

8. Seek Professional Advice: Consider seeking advice from financial advisors. They can provide personalized advice based on your financial situation and goals.

Everyone’s financial situation and goals are unique, so your strategy should be tailored to your circumstances. It’s also important to be patient, as reaching financial goals often takes time.

How to measure the success of a financing strategy?

Measuring the success of a financing strategy involves assessing several key indicators that reflect a company’s financial health and growth. Here are some factors you might consider:

  1. Return on Investment (ROI): This is a measure of the profitability of an investment. A high ROI indicates that the investment gains compare favorably to its cost, signifying a successful strategy.
  2. Debt-to-Equity Ratio: This ratio indicates how much of the Company’s financing comes from debt versus equity. A lower ratio suggests a company uses less debt (and interest expense), which can be beneficial, but this depends on the industry and other factors.
  3. Cost of Capital: This measures the Company’s debt and equity financing cost. A lower cost of capital indicates a more efficient financing strategy.
  4. Earnings Before Interest and Taxes (EBIT): This provides insight into a company’s profitability without considering tax and interest expenses, allowing for a focus on operating performance.
  5. Net Profit Margin: This ratio indicates how much of each dollar of revenue a company keeps as profit after accounting for all expenses. A higher net profit margin means a more successful financing strategy.
  6. Cash Flow: Positive cash flow shows that a company’s liquid assets are increasing, enabling it to settle debts, reinvest in its business, return money to shareholders, and withstand financial challenges.
  7. Earnings per Share (EPS): This measures the portion of a company’s profit allocated to each share of common stock. A higher EPS can indicate a successful financing strategy if it reflects growing profitability.
  8. Company Growth and Market Share: Successful financing should ideally result in company growth and an increased market share. Look at revenues, number of employees, customers, or geographic reach.
  9. Investor Satisfaction: If the Company has shareholders, investor satisfaction can be a good measure of a successful financing strategy.
  10. Sustainability: A sustainable financing strategy is one that a company can maintain long-term without jeopardizing its financial health.

Remember, these indicators should be used together to evaluate the success of a financing strategy, as they can provide a comprehensive picture of a company’s financial health and the effectiveness of its financing approach. It’s also important to compare these metrics to industry benchmarks or competitors to gain relevant insights.