Before we get into the specifics of Fiserv, let’s understand competitor analysis. Competitor analysis is a strategic research method companies use to identify, evaluate, and understand their current and potential competitors within the market. It’s an essential business strategy component and instrumental in understanding the industry landscape.

The process usually involves the following steps:

  1. Identifying Key Competitors: The first step is to identify your competitors. These may be direct competitors (those who offer the same or similar products or services as you) or indirect competitors (those who provide different products or services but compete for the same consumer dollar).
  2. Analyzing Competitors’ Strategies and Objectives: Once competitors are identified, the next step is to understand their business strategies and objectives. This may involve analyzing their marketing materials, financial performance, customer reviews, or any public information available about the company.
  3. Assessing Competitors’ Strengths and Weaknesses: This step involves evaluating the identified competitors’ strengths and weaknesses. Strengths include unique products or services, strong brand recognition, and superior customer service. Weaknesses include poor product quality, weak customer service, or high prices.
  4. Understanding Competitors’ Products/Services: Understanding what your competitors offer and how your products or services compare is essential. This could involve examining features, quality, pricing, customer service, and marketing strategies.
  5. Observing Competitors’ Reaction Patterns: Some companies react more aggressively than others when faced with competition. Understanding these patterns lets you predict how these companies might respond to your business strategies.
  6. Drawing Conclusions and Formulating Strategy: The final step is to take all the information gathered from the analysis, draw meaningful conclusions, and use those to formulate or adjust your business strategies.

The main goal of a competitor analysis is to understand the competitive landscape, spot opportunities and threats, and position your company most advantageously. It helps to inform strategic decisions, from product development to marketing and sales efforts. 

Fiserv business overview

Fiserv, Inc. is a global provider of technology for financial services. The company was founded in 1984 and is headquartered in Brookfield, Wisconsin. Fiserv offers various solutions primarily to financial institutions, including banks, credit unions, securities broker dealers, leasing and finance companies, and retailers. Over the decades, Fiserv has grown organically and through numerous acquisitions, including one of its most significant acquisitions, First Data Corporation in 2019, which significantly expanded its range of services and global footprint.

Key Products and Services: Fiserv’s offerings encompass a broad spectrum of financial services and technologies:

  • Payment Solutions: Fiserv provides comprehensive payment solutions including card issuer services, electronic payments, merchant acquiring, e-commerce, mobile banking, and point-of-sale systems. These services facilitate the movement of money and information between financial institutions, businesses, consumers, and government agencies.
  • Account Processing Services: The company offers account processing solutions such as core banking services and systems that support deposit, loan, and general ledger processing. These solutions are fundamental for the daily operations of financial institutions.
  • Digital Banking Solutions: Fiserv delivers digital banking capabilities that enable banks and credit unions to offer online and mobile banking services. These solutions are designed to enhance the customer experience by providing convenient, secure, and intuitive digital banking interactions.
  • Risk and Compliance: Fiserv offers risk and compliance solutions that help financial institutions manage and mitigate the risks associated with their operations. This includes fraud prevention, anti-money laundering (AML) solutions, and compliance with regulatory requirements.
  • Network Services: Through acquiring First Data, Fiserv expanded its network services, including card network services like STAR Network, providing secure and efficient ATM and point-of-sale (POS) network solutions.
  • Financial and Risk Management: The company also offers financial management solutions that help businesses optimize their financial operations and risk management strategies.

Market Position and Industry Impact: Fiserv is recognized as one of the leading fintech companies globally. It serves thousands of financial institutions and businesses worldwide. Fiserv’s solutions support a variety of sectors within financial services, enhancing the way money and financial data are managed and processed across the industry.

Strategic Focus: Fiserv focuses on innovation in financial technology to keep pace with the rapidly evolving industry. It invests in developing new technologies such as artificial intelligence, blockchain, and advanced data analytics to serve its clients better and stay ahead of technological trends. The company’s strategy involves both expanding its product offerings and enhancing existing solutions to meet the changing needs of its clients.

Challenges and Opportunities: Fiserv operates in a highly competitive and rapidly changing industry. It faces competition from other large fintech companies and startups innovating in the financial services technology space. However, the ongoing digital transformation in the financial services industry presents significant growth opportunities for Fiserv, particularly in areas such as digital payments, cybersecurity, and personalized financial services.

Overall, Fiserv’s comprehensive portfolio of financial technology solutions, global presence, and commitment to innovation position it as a key player in the financial services technology industry, capable of shaping the future of how financial institutions operate and engage with their customers. Now, let’s do a competitor analysis of Fiserv.

Fiserv competitor analysis

Fiserv operates in a dynamic and competitive financial technology sector, facing competition from various companies that offer similar and overlapping services in payments, banking solutions, digital transformation, and more. Here are some of Fiserv’s main competitors:

FIS (Fidelity National Information Services)

FIS (Fidelity National Information Services) competes with Fiserv as one of the leading financial technology companies in the world. Both companies provide a wide range of services and solutions to financial institutions, but there are specific areas where their competition is particularly notable:

  1. Core Banking Solutions: Both FIS and Fiserv offer comprehensive core banking systems that support the day-to-day processing of banking transactions, account management, and ledger maintenance. These systems are essential for banks of all sizes, and both companies aim to provide the most efficient, secure, and innovative solutions in this area.
  2. Payment Processing: FIS and Fiserv are significant players in the payment processing industry. They provide solutions that facilitate electronic payments, including card processing, mobile payments, and online transactions. Both companies serve a global clientele, offering solutions that help financial institutions, businesses, and consumers manage and process payments more efficiently.
  3. Digital Banking: In the digital banking space, both companies offer platforms that enable banks to provide enhanced digital services to their customers, such as mobile banking apps, online banking, and personalized customer experiences. These platforms help banks stay competitive in the digital age by improving customer engagement and offering advanced features like AI-driven insights and financial management tools.
  4. Merchant Services: FIS and Fiserv both provide extensive merchant services, offering solutions that help businesses manage payments, transactions, and other financial operations. These services are crucial for businesses looking to expand their payment options and improve operational efficiency.
  5. Wealth and Retirement Solutions: Both companies offer solutions targeted at the wealth management and retirement services sectors, providing technology and services that help manage wealth, administer benefits, and plan for retirement. These solutions cater to investment firms, insurance companies, and other financial advisors.
  6. Risk Management and Compliance: FIS and Fiserv provide robust risk management and compliance solutions that help financial institutions manage risk and comply with regulatory requirements. This includes fraud detection, anti-money laundering (AML) systems, and compliance with global financial regulations.
  7. Innovation and Technology: Both companies place a strong emphasis on innovation, investing heavily in new technologies such as blockchain, artificial intelligence, and machine learning to enhance their offerings and provide cutting-edge solutions to their clients.
  8. Global Presence: FIS and Fiserv both have a significant global presence, serving clients in numerous countries around the world. This wide geographical reach allows them to cater to the global needs of their clients and leverage opportunities in emerging markets.

While both FIS and Fiserv offer similar services, their unique strengths and strategic focuses help differentiate them in the market. FIS, for instance, tends to emphasize its global payment capabilities and leadership in banking and wealth solutions following its acquisition of Worldpay. On the other hand, Fiserv has strengthened its position in the payments industry by acquiring First Data. It focuses heavily on integrating technology to improve transaction efficiency and security. The competition between the two firms drives innovation and growth within the financial technology industry, benefiting their wide range of clients.

Jack Henry & Associates

Jack Henry & Associates competes with Fiserv by providing technology solutions and payment processing services primarily focused on the financial sector, specifically targeting community banks, credit unions, and other financial institutions. While both companies offer a broad range of financial technology services, Jack Henry & Associates (often abbreviated as Jack Henry) differentiates itself through its tailored solutions and strong customer service focus. Here’s how Jack Henry competes with Fiserv:

  1. Community and Regional Focus: Jack Henry primarily serves community banks and credit unions, which often require specialized services and a more personalized approach than larger banks might. This focus allows Jack Henry to tailor its solutions to meet these smaller institutions’ specific needs and challenges, providing them with the technology and support needed to compete with larger banks.
  2. Integrated Solutions: Jack Henry offers comprehensive and integrated solutions that cover core processing, payment processing, information security, and online and mobile banking. This integrated approach helps streamline operations for financial institutions, making it easier for them to manage their various technological needs through a single provider.
  3. Customer Service and Support: Jack Henry is known for its strong customer service and support, which is a critical factor for smaller financial institutions that might not have extensive internal IT resources. Jack Henry’s commitment to service is often cited as a key differentiator and a reason why many community banks and credit unions choose them over other providers.
  4. Product Segments: Jack Henry operates through three primary brands: Jack Henry Banking, which provides integrated computer systems for banks; Symitar, which offers core processing solutions for credit unions; and ProfitStars, which specializes in asset performance and financial management, risk management, and payment solutions. This division allows them to specialize and focus on the specific needs of each market segment.
  5. Innovation and Upgrades: Jack Henry invests in continuously updating and innovating its product offerings to include the latest technology advancements, such as cloud-based services, cybersecurity enhancements, and mobile and digital banking solutions. This commitment to innovation helps keep their services competitive in a rapidly evolving tech landscape.
  6. Open Banking and API Ecosystem: Jack Henry has embraced the concept of open banking through its Banno Digital Platform and other initiatives that offer banks and credit unions the ability to integrate with third-party applications and services via APIs. This approach is designed to extend the capabilities of their core systems and provide more flexibility and customization for their clients.
  7. Strategic Acquisitions: Similar to Fiserv, Jack Henry has also grown through strategic acquisitions that have expanded its service offerings and technological capabilities. These acquisitions allow Jack Henry to offer a more comprehensive suite of services and stay competitive in the financial technology space.

While Fiserv serves a broader market, including large institutions and international clients, Jack Henry’s strength lies in its deep understanding of the community banking and credit union sectors and its reputation for excellent customer support. This specialization and focus on service quality make Jack Henry a strong competitor in its niche market, providing effective competition against larger firms like Fiserv in the community and regional financial institution segments.

Square (now known as Block)

Block, Inc. (formerly known as Square) competes with Fiserv by offering a distinct set of financial services and technology products that cater primarily to small businesses, entrepreneurs, and individual consumers. While Fiserv focuses more broadly on financial institutions and businesses of all sizes, Block has carved out a niche in providing accessible and user-friendly payment solutions, banking services, and financial tools. Here’s how Block competes with Fiserv:

  1. Point of Sale (POS) and Payment Processing: Block’s flagship product, Square POS, revolutionized the payment processing industry by making it easy for small businesses and individuals to accept card payments using mobile devices. This ease of access and use contrasts with some of Fiserv’s offerings, which are often targeted at larger businesses or traditional financial institutions.
  2. Ecosystem of Financial Products: Block has developed a comprehensive ecosystem around its payment processing services, including Square Capital (offering small business loans), Square Payroll (payroll services), and, more recently, banking services through Square Banking. This integrated ecosystem is designed to provide a one-stop shop for small business financial needs, directly competing with Fiserv’s financial services solutions.
  3. Cash App: One of Block’s most popular products is Cash App, a mobile payment service that allows individuals to send and receive money digitally. Cash App also includes features like a debit card, the ability to trade stocks, and the ability to buy and sell Bitcoin, expanding its functionality well beyond traditional payment services and competing with Fiserv’s consumer-oriented payment solutions.
  4. Developer and API Access: Block provides extensive developer tools and APIs, allowing businesses to integrate Square’s payment processing into their apps and customize their use of Square services. This open platform approach is similar to Fiserv’s focus on integration and customization through APIs but is often more accessible to smaller developers and businesses.
  5. International Expansion: While Fiserv has a solid international presence, Block has been expanding its operations outside the United States, particularly in markets like Canada, Japan, Australia, and the UK. This expansion increases Fiserv’s global competition, especially in the small business segment.
  6. Focus on Innovation and User Experience: Block is known for its focus on design and user experience, making financial transactions as simple and intuitive as possible. This emphasis on innovation and ease of use attracts a broad range of users, from tech-savvy entrepreneurs to individuals looking for easy-to-use financial tools.
  7. Cryptocurrency and Financial Innovation: Block has been a leader in integrating cryptocurrency transactions into its products, mainly through Cash App. This forward-looking approach positions Block at the forefront of financial technology innovation, competing with Fiserv’s payment technology in a rapidly evolving digital economy.

Block’s strategy of targeting small businesses and individual consumers with an integrated suite of financial products, coupled with its emphasis on ease of use, innovation, and accessibility, allows it to compete effectively with Fiserv. While Fiserv remains a powerhouse in traditional and institutional financial services, Block’s approach caters to a different, often underserved segment of the market.


PayPal competes with Fiserv by offering a broad range of digital payment solutions that cater to individual consumers, merchants, and businesses across the globe. While Fiserv provides extensive financial services and technology solutions to various financial institutions and businesses, PayPal is particularly known for its consumer-focused payment services. Here’s how PayPal positions itself against Fiserv:

  1. Consumer Payments: PayPal is one of the world’s leading digital payment platforms, enabling consumers to make secure and convenient online, mobile, and in-store payments. PayPal’s user-friendly interface and widespread adoption make it a popular choice for personal and small business transactions, directly competing with Fiserv’s payment solutions.
  2. Merchant Services: PayPal offers a suite of services designed to help businesses accept payments from customers, manage transactions, and capitalize on the growth of e-commerce. This includes traditional payment processing as well as innovative solutions like PayPal Checkout, which integrates into merchant websites to simplify the checkout process. These services put PayPal in direct competition with Fiserv’s merchant services, especially in the e-commerce sector.
  3. Global Reach: PayPal operates in more than 200 markets and allows users to hold balances in their PayPal accounts in 25 currencies, making it a strong player in international payments. This extensive global presence competes with Fiserv’s capabilities to handle complex, cross-border transactions for its clients.
  4. Financial Technology Innovation: PayPal has been at the forefront of financial technology innovation, including pioneering developments in risk management and fraud prevention technology. PayPal continues to expand its services to include features like cryptocurrency trading and “buy now, pay later” options, which compete with similar innovative financial products offered by Fiserv.
  5. Small Business Solutions: PayPal provides specialized services for small businesses, such as PayPal Working Capital, a funding solution that offers merchants a loan based on their PayPal sales. This service competes with Fiserv’s lending solutions aimed at small and medium-sized enterprises.
  6. Mobile Payments: PayPal owns Venmo, a popular mobile payment service, and has a strong presence in the peer-to-peer payment market. This allows PayPal to engage a younger demographic and expand its user base, positioning it as a more consumer-friendly alternative to Fiserv’s more institutionally focused payment solutions.
  7. Partnerships and Integrations: PayPal has established extensive collaborations with various businesses and financial institutions to enhance its service offerings and expand its market reach. These partnerships often put PayPal in direct competition with Fiserv, especially in areas where integrated payment solutions are critical.
  8. Brand Recognition: PayPal benefits from high brand recognition and trust among consumers, which it has built over many years as one of the first major players in online payments. This level of trust and recognition can be a competitive advantage in attracting and retaining users, which is crucial in the competitive digital payments landscape.

PayPal’s strategy focuses on simplifying and securing consumer and merchant transactions in the digital economy, making it a formidable competitor to Fiserv in the payment processing and digital financial services sectors. While both companies offer overlapping services, their primary target markets and approaches provide distinct choices for consumers and businesses looking for solutions to financial services.

Mastercard and Visa

Mastercard and Visa compete with Fiserv primarily in payment processing and financial transaction services. Mastercard and Visa are leading global payment networks, facilitating transactions between merchants, consumers, and financial institutions. While Fiserv provides a broader range of financial services and technology solutions to banks and other financial institutions, the competition with Mastercard and Visa is most evident in payment processing and technology solutions. Here’s how Mastercard and Visa position themselves against Fiserv:

  1. Payment Network Infrastructure: Mastercard and Visa operate extensive global networks that process payments between banks, merchants, and consumers. They handle the authorization, clearing, and settlement of transactions, critical components of the payment ecosystem. This infrastructure competes with Fiserv’s payment processing capabilities, particularly in facilitating credit, debit, and prepaid card transactions.
  2. Innovation in Payment Technologies: Mastercard and Visa are at the forefront of payment technology innovation, developing solutions like contactless payments, mobile wallets, and advanced security technologies like tokenization and biometric verification. These innovations enhance the security and convenience of transactions for consumers and merchants, areas where Fiserv also invests and competes.
  3. Security and Fraud Management: Mastercard and Visa provide advanced security measures to protect card transactions, including fraud detection systems and services like Visa Secure and Mastercard Identity Check. These services are vital for maintaining trust in the payment systems and competing with Fiserv’s risk management and fraud prevention offerings.
  4. Merchant and Financial Institution Services: Both Visa and Mastercard offer a range of services designed to support merchants and financial institutions, such as analytics services, consulting, and loyalty programs. These value-added services help enhance customer relationships and operational efficiency, areas where Fiserv also provides extensive solutions.
  5. Global Reach and Scalability: The international presence of Visa and Mastercard allows them to handle transactions worldwide, offering scalability that is essential for multinational merchants and financial institutions. Fiserv also operates globally, but Visa and Mastercard’s networks are uniquely widespread, supporting transactions in virtually every country.
  6. Regulatory Compliance: Both companies invest heavily in ensuring compliance with international payment regulations, such as PCI DSS (Payment Card Industry Data Security Standard), and adapting to new regulatory environments like PSD2 in Europe. Compliance is a critical area in which they compete with Fiserv, which also offers compliance solutions for financial transactions.
  7. Partnerships and Collaborations: Mastercard and Visa collaborate extensively with technology companies, fintech startups, and traditional financial institutions to expand their service offerings and integrate new technologies. These partnerships often position them competitively against companies like Fiserv, especially in pioneering new payment solutions and entering new markets.

While Mastercard and Visa do not provide the broad suite of banking solutions and core account processing services that Fiserv offers, their roles in the payment processing and financial transaction sectors place them in direct competition with Fiserv’s payment solutions. Their focus on facilitating and securing electronic payments globally makes them critical players in the financial ecosystem, directly impacting and influencing the strategies of companies like Fiserv.


SAP competes with Fiserv by offering a comprehensive suite of enterprise resource planning (ERP) software and related financial services solutions that cater to various industries, including the financial sector. While Fiserv is focused more directly on banking and financial services, SAP provides broad-based business software solutions that include financial management as a key component. Here’s how SAP competes with Fiserv:

  1. Enterprise Resource Planning (ERP): SAP’s ERP solutions are widely recognized and used across various industries for managing business operations and customer relations. SAP ERP includes modules for finance, human resources, logistics, and other core business functions. This comprehensive approach to enterprise management can compete with Fiserv’s financial and account processing solutions, especially in terms of integrating financial operations with other business processes.
  2. SAP S/4HANA: SAP S/4HANA is an advanced ERP system built on SAP’s high-performance in-memory database, HANA. It offers sophisticated capabilities for financial planning, analysis, and consolidation. The financial solutions within S/4HANA provide real-time financial processing and are designed to support complex financial requirements, including those of large financial institutions, thus competing with Fiserv’s offerings in financial management and banking solutions.
  3. Banking and Financial Services: SAP offers a range of solutions specifically tailored for the banking and financial services industry. This includes SAP for Banking, which provides tools for everything from transaction processing to risk management. These targeted solutions enable SAP to compete directly with Fiserv in areas like core banking software, risk management, and regulatory compliance.
  4. Cloud Solutions: SAP has aggressively expanded its cloud offerings, including cloud-based ERP and financial services solutions. SAP’s cloud platform supports scalability, security, and flexibility in deployment, which is critical for financial institutions looking to modernize their infrastructure and operations. This cloud-centric approach places SAP in direct competition with similar cloud-based solutions from Fiserv.
  5. Analytics and Business Intelligence: SAP is well-known for its powerful analytics and business intelligence solutions, led by SAP BusinessObjects and embedded analytics within S/4HANA. These tools provide financial institutions with the insights needed to make strategic decisions, optimize performance, and maintain compliance, thereby competing with Fiserv’s analytics and data solutions.
  6. Global Reach and Scalability: SAP’s extensive global presence and scalability make it a formidable competitor in the market. It is capable of serving large multinational corporations and financial institutions. This global footprint is comparable to Fiserv’s, allowing both companies to serve a diverse international clientele.
  7. Integration Capabilities: SAP’s solutions are known for their ability to integrate with a wide range of business applications and systems. This integration capacity is crucial for financial institutions that use various software solutions across their operations. SAP’s strength in integration competes with Fiserv’s comprehensive financial services platforms, emphasizing seamless integration across banking solutions.

While Fiserv remains a specialized provider focused on financial services and solutions, SAP’s broad enterprise applications, including its targeted financial services capabilities, allow it to compete effectively in the financial sector. SAP appeals to organizations looking for integrated business solutions encompassing more than just financial services, providing an alternative for institutions interested in comprehensive business transformation.

Check out the competitor analysis of global businesses