{"id":26997,"date":"2026-11-05T04:08:31","date_gmt":"2026-11-05T04:08:31","guid":{"rendered":"https:\/\/thestrategystory.com\/blog\/?p=26997"},"modified":"2026-11-05T04:08:31","modified_gmt":"2026-11-05T04:08:31","slug":"sse-pestel-analysis-in-2026","status":"publish","type":"post","link":"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/","title":{"rendered":"SSE PESTEL Analysis in 2026: Political, Economic, Social, Technological, Environmental and Legal Factors"},"content":{"rendered":"<p>SSE PESTEL Analysis in 2026 uses the 2025 Annual Report to examine regulated electricity networks, renewable generation, financing, policy and infrastructure risks.<\/p>\n<h2>Political Factors<\/h2>\n<h3>1. UK energy transition policy<\/h3>\n<p>Decarbonisation and electrification plans influence demand for networks, renewables and flexibility.<\/p>\n<h3>2. Transmission planning<\/h3>\n<p>Government and system-operator decisions shape grid development priorities and connection timelines.<\/p>\n<h3>3. Energy security<\/h3>\n<p>Security of supply supports demand for resilient networks and flexible generation.<\/p>\n<h3>4. Cross-border energy policy<\/h3>\n<p>UK and Irish policy differences influence regulation and customer markets.<\/p>\n<h3>5. Public infrastructure acceptance<\/h3>\n<p>Community support and planning policy affect project approvals and schedules.<\/p>\n<p>Related: <a href=\"https:\/\/thestrategystory.com\/blog\/sse-business-model-in-2026\/\">Business Model<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-business-strategy-in-2026\/\">Business Strategy<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-swot-analysis-in-2026\/\">SWOT<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/\">PESTEL<\/a><\/p>\n<h2>Economic Factors<\/h2>\n<h3>1. Cost of capital<\/h3>\n<p>Long-lived assets are sensitive to borrowing costs, allowed returns and refinancing conditions.<\/p>\n<h3>2. Construction inflation<\/h3>\n<p>Materials, vessels, labour and grid equipment affect project economics.<\/p>\n<h3>3. Power-price volatility<\/h3>\n<p>Market prices influence renewable and thermal generation profitability.<\/p>\n<h3>4. Capital expenditure<\/h3>\n<p>Adjusted investment of \u00a32.910 billion in 2024\/25 creates funding and execution demands.<\/p>\n<h3>5. Debt capacity<\/h3>\n<p>Adjusted net debt and hybrid capital of \u00a310.187 billion make credit metrics and liquidity important.<\/p>\n<p>Related: <a href=\"https:\/\/thestrategystory.com\/blog\/sse-business-model-in-2026\/\">Business Model<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-business-strategy-in-2026\/\">Business Strategy<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-swot-analysis-in-2026\/\">SWOT<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/\">PESTEL<\/a><\/p>\n<h2>Social Factors<\/h2>\n<h3>1. Electricity reliability<\/h3>\n<p>Homes and businesses depend on safe, continuous supply and rapid restoration after faults.<\/p>\n<h3>2. Community consent<\/h3>\n<p>Wind farms and grid lines affect local landscapes, requiring consultation and mitigation.<\/p>\n<h3>3. Skilled workforce<\/h3>\n<p>Large engineering projects depend on technicians, planners and construction specialists.<\/p>\n<h3>4. Customer affordability<\/h3>\n<p>Energy bills influence public expectations of network costs and retail suppliers.<\/p>\n<h3>5. Just transition<\/h3>\n<p>Workers and communities may be affected as energy systems move toward lower emissions.<\/p>\n<p>Related: <a href=\"https:\/\/thestrategystory.com\/blog\/sse-business-model-in-2026\/\">Business Model<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-business-strategy-in-2026\/\">Business Strategy<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-swot-analysis-in-2026\/\">SWOT<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/\">PESTEL<\/a><\/p>\n<h2>Technological Factors<\/h2>\n<h3>1. High-voltage transmission<\/h3>\n<p>HVDC systems enable long-distance electricity transfer and renewable connections.<\/p>\n<h3>2. Offshore wind engineering<\/h3>\n<p>Large turbines and offshore construction systems create capacity opportunities and execution risks.<\/p>\n<h3>3. Grid digitalisation<\/h3>\n<p>Sensors and automation can improve monitoring, maintenance and reliability.<\/p>\n<h3>4. Energy storage and flexibility<\/h3>\n<p>Storage and dispatchable technologies can balance variable renewable generation.<\/p>\n<h3>5. Cybersecurity<\/h3>\n<p>Critical energy infrastructure requires robust protection against digital disruption.<\/p>\n<p>Related: <a href=\"https:\/\/thestrategystory.com\/blog\/sse-business-model-in-2026\/\">Business Model<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-business-strategy-in-2026\/\">Business Strategy<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-swot-analysis-in-2026\/\">SWOT<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/\">PESTEL<\/a><\/p>\n<h2>Environmental Factors<\/h2>\n<h3>1. Renewable generation<\/h3>\n<p>Wind and hydro can reduce reliance on fossil-fuel electricity, subject to system and lifecycle impacts.<\/p>\n<h3>2. Thermal emissions<\/h3>\n<p>Gas-fired generation remains a source of emissions and faces transition-related policy pressure.<\/p>\n<h3>3. Biodiversity and land use<\/h3>\n<p>Wind farms, substations and grid lines require environmental assessment and mitigation.<\/p>\n<h3>4. Climate resilience<\/h3>\n<p>Extreme weather can damage electricity infrastructure and disrupt construction.<\/p>\n<h3>5. Resource use<\/h3>\n<p>Steel, cables, turbines and other equipment create material and supply-chain impacts.<\/p>\n<p>Related: <a href=\"https:\/\/thestrategystory.com\/blog\/sse-business-model-in-2026\/\">Business Model<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-business-strategy-in-2026\/\">Business Strategy<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-swot-analysis-in-2026\/\">SWOT<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/\">PESTEL<\/a><\/p>\n<h2>Legal Factors<\/h2>\n<h3>1. Network price controls<\/h3>\n<p>Regulated revenues depend on licences, allowed returns and performance obligations.<\/p>\n<h3>2. Planning consent<\/h3>\n<p>Major projects require permits and compliance with construction and environmental conditions.<\/p>\n<h3>3. Energy market regulation<\/h3>\n<p>Trading, balancing and customer supply are subject to sector rules and oversight.<\/p>\n<h3>4. Safety obligations<\/h3>\n<p>Electricity infrastructure and construction require stringent occupational and public safety controls.<\/p>\n<h3>5. Contract and joint venture law<\/h3>\n<p>Large wind projects depend on supplier agreements, ownership structures and enforceable delivery terms.<\/p>\n<p>Related: <a href=\"https:\/\/thestrategystory.com\/blog\/sse-business-model-in-2026\/\">Business Model<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-business-strategy-in-2026\/\">Business Strategy<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-swot-analysis-in-2026\/\">SWOT<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/\">PESTEL<\/a><\/p>\n<h3>Policy and regulatory economics<\/h3>\n<p>Government support for electrification may create demand for grid investment, but network returns depend on independent regulatory frameworks and performance incentives. Policy ambition alone does not guarantee project approval or attractive financial returns. Planning requirements, public consultation and system-operator priorities influence timing. SSE must align engineering delivery with regulatory allowances and financing capacity. The most useful political analysis therefore asks which projects can actually proceed, when their costs can be recovered and how customers benefit.<\/p>\n<h3>Economic sensitivity of long-lived assets<\/h3>\n<p>Electricity infrastructure involves large upfront spending and cash flows over many years. Higher interest rates or construction costs can reduce project returns, especially when spending precedes commissioning. SSE&#8217;s \u00a32.910 billion adjusted investment in 2024\/25 and \u00a310.187 billion of adjusted net debt and hybrid capital illustrate the scale of financing exposure. Regulated returns may provide partial protection, but timing and incentive mechanisms matter. Investors should stress-test delays, inflation and lower market revenues together rather than consider each risk in isolation.<\/p>\n<h3>Social licence and workforce capacity<\/h3>\n<p>New transmission lines and wind projects can create jobs and improve electricity reliability, but they also affect landscapes and communities. Consultation, local benefits and credible environmental mitigation are important for obtaining consent. Engineering skills are scarce during major infrastructure expansion, which can increase project costs and execution risk. SSE needs contractors and employees with appropriate training and safety standards. A project that is technically feasible may still be delayed if community concerns or workforce constraints are not managed effectively.<\/p>\n<h3>Technology and operational resilience<\/h3>\n<p>HVDC transmission, offshore wind turbines, grid monitoring and flexible generation are central to SSE&#8217;s portfolio. These technologies can enable renewable integration and reliability but introduce complex equipment, software and maintenance requirements. Cybersecurity is especially important because electricity networks are critical infrastructure. Digital tools can improve fault detection and asset management, but implementation requires resilient systems and skilled operators. Technology should be evaluated through uptime, project costs, safety and delivered capacity, not simply innovation announcements.<\/p>\n<h3>Environmental trade-offs<\/h3>\n<p>Renewable generation and network expansion can support lower-carbon electricity, but construction consumes materials and affects land and marine environments. Thermal generation continues to produce emissions while providing flexibility. Extreme weather can also damage assets and disrupt construction. SSE must evaluate biodiversity, resource use, emissions and local impacts alongside energy-system benefits. A net-zero investment narrative does not remove the need for project-level environmental scrutiny and transparent performance measurement.<\/p>\n<h3>Integrated scenarios for 2026<\/h3>\n<p>A favourable scenario could combine timely grid approvals, efficient construction and strong renewable availability. A difficult scenario might include rising equipment costs, planning delays and higher financing rates. Another could feature strong regulated asset growth but weak merchant generation earnings. These are illustrative scenarios, not forecasts. SSE should assess how each affects commissioning, allowed returns, adjusted and statutory profit, liquidity and safety. PESTEL is valuable when external trends lead to measurable investment and risk decisions.<\/p>\n<p>Related: <a href=\"https:\/\/thestrategystory.com\/blog\/sse-business-model-in-2026\/\">Business Model<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-business-strategy-in-2026\/\">Business Strategy<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-swot-analysis-in-2026\/\">SWOT<\/a> | <a href=\"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/\">PESTEL<\/a><\/p>\n<p><h3>Grid Regulation and Consumer Affordability<\/h3>\n<p>The energy transition requires investment, but the cost ultimately affects network charges and wider electricity-system economics. Regulators must balance reliability, decarbonisation and consumer affordability. SSE&#8217;s ability to earn returns depends on permitted spending, performance incentives and cost recovery. A technically valuable project can face delays if its benefits, costs or planning arrangements are contested. Management should provide credible evidence of system need and efficient delivery. Political support for net zero does not remove the need for regulatory scrutiny or public accountability.<\/p>\n<h3>Financing Conditions and Project Sequencing<\/h3>\n<p>Large energy infrastructure programmes spend cash before assets generate mature returns. The 2025 report recorded \u00a32.910 billion of adjusted investment and more than \u00a310 billion of adjusted net debt and hybrid capital. Interest rates, credit conditions and project delays can interact to affect financial flexibility. Management may need to prioritise projects by readiness, regulatory certainty and expected returns. A pipeline of opportunities is not equivalent to a fully funded, deliverable investment programme. Investors should assess cash flow timing, not only long-term earnings targets.<\/p>\n<h3>Skills, Safety and Community Relationships<\/h3>\n<p>Grid and offshore wind projects require specialist engineering, construction and operational skills. Competition for workers and contractors can increase costs and delay delivery. Safety standards are essential because high-voltage systems and offshore works carry serious risks. Communities may also be concerned about land use, visual impact and environmental effects. Consultation and credible mitigation can improve project outcomes. Social acceptance is an operating requirement, not simply a communications exercise. A project with attractive financial assumptions may still fail to meet its schedule if these factors are neglected.<\/p>\n<h3>The Technology Transition and Its Constraints<\/h3>\n<p>HVDC cables, large offshore turbines, energy storage and grid digitalisation can expand capacity and improve reliability. They also depend on complex supply chains and specialised maintenance. Digital systems introduce cybersecurity risks for critical infrastructure. SSE must evaluate whether new technologies deliver the expected availability, efficiency and lifespan. Pilot success does not automatically prove large-scale performance. Investment decisions should consider spare parts, vendor concentration, training and contingency arrangements alongside headline capacity.<\/p>\n<h3>Environmental Benefits and Project-Level Impacts<\/h3>\n<p>Renewable energy and stronger grids can support lower-emissions electricity, but their construction uses steel, concrete, cables and land or seabed space. Biodiversity effects and local concerns can influence consent and project design. Thermal plants continue to have emissions while providing flexible supply. SSE should assess lifecycle impacts, operational emissions and resilience to extreme weather. A credible environmental approach acknowledges both system benefits and site-specific trade-offs. Compliance and monitoring may increase near-term costs while protecting long-term asset viability.<\/p>\n<p><strong>Source:<\/strong> <a href=\"https:\/\/www.sse.com\/media\/qqtiamkh\/sse_ar25_interactive_pdf.pdf\">SSE Annual Report 2025<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SSE PESTEL analysis in 2026 based on its 2025 Annual Report, covering electricity networks, renewables, debt, regulation and energy transition risks.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[156],"tags":[],"class_list":{"0":"post-26997","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-pestel-analysis"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SSE PESTEL Analysis in 2026: Political, Economic, Social, Technological, Environmental and Legal Factors - The Strategy Story<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SSE PESTEL Analysis in 2026: Political, Economic, Social, Technological, Environmental and Legal Factors - The Strategy Story\" \/>\n<meta property=\"og:description\" content=\"SSE PESTEL analysis in 2026 based on its 2025 Annual Report, covering electricity networks, renewables, debt, regulation and energy transition risks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"The Strategy Story\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-05T04:08:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thestrategystory.com\/blog\/wp-content\/uploads\/2026\/03\/TSS-logo-11-modified.png\" \/>\n\t<meta property=\"og:image:width\" content=\"403\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shikhar Goel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shikhar Goel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/\",\"url\":\"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/\",\"name\":\"SSE PESTEL Analysis in 2026: Political, Economic, Social, Technological, Environmental and Legal Factors - The Strategy Story\",\"isPartOf\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/#website\"},\"datePublished\":\"2026-11-05T04:08:31+00:00\",\"dateModified\":\"2026-11-05T04:08:31+00:00\",\"author\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/8eed62769b0125006923a7fdc33f1071\"},\"breadcrumb\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thestrategystory.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SSE PESTEL Analysis in 2026: Political, Economic, Social, Technological, Environmental and Legal Factors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#website\",\"url\":\"https:\/\/thestrategystory.com\/blog\/\",\"name\":\"The Strategy Story\",\"description\":\"Simplifying Business Strategies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thestrategystory.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/8eed62769b0125006923a7fdc33f1071\",\"name\":\"Shikhar Goel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8b6c6c1213b8835c1731c5d95c1ea3103684847f09cc6d1aab64d3e432f66481?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8b6c6c1213b8835c1731c5d95c1ea3103684847f09cc6d1aab64d3e432f66481?s=96&d=mm&r=g\",\"caption\":\"Shikhar Goel\"},\"url\":\"https:\/\/thestrategystory.com\/blog\/author\/tss-publisher\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SSE PESTEL Analysis in 2026: Political, Economic, Social, Technological, Environmental and Legal Factors - The Strategy Story","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/","og_locale":"en_US","og_type":"article","og_title":"SSE PESTEL Analysis in 2026: Political, Economic, Social, Technological, Environmental and Legal Factors - The Strategy Story","og_description":"SSE PESTEL analysis in 2026 based on its 2025 Annual Report, covering electricity networks, renewables, debt, regulation and energy transition risks.","og_url":"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/","og_site_name":"The Strategy Story","article_published_time":"2026-11-05T04:08:31+00:00","og_image":[{"width":403,"height":403,"url":"https:\/\/thestrategystory.com\/blog\/wp-content\/uploads\/2026\/03\/TSS-logo-11-modified.png","type":"image\/png"}],"author":"Shikhar Goel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shikhar Goel","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/","url":"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/","name":"SSE PESTEL Analysis in 2026: Political, Economic, Social, Technological, Environmental and Legal Factors - The Strategy Story","isPartOf":{"@id":"https:\/\/thestrategystory.com\/blog\/#website"},"datePublished":"2026-11-05T04:08:31+00:00","dateModified":"2026-11-05T04:08:31+00:00","author":{"@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/8eed62769b0125006923a7fdc33f1071"},"breadcrumb":{"@id":"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thestrategystory.com\/blog\/sse-pestel-analysis-in-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thestrategystory.com\/blog\/"},{"@type":"ListItem","position":2,"name":"SSE PESTEL Analysis in 2026: Political, Economic, Social, Technological, Environmental and Legal Factors"}]},{"@type":"WebSite","@id":"https:\/\/thestrategystory.com\/blog\/#website","url":"https:\/\/thestrategystory.com\/blog\/","name":"The Strategy Story","description":"Simplifying Business Strategies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thestrategystory.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/8eed62769b0125006923a7fdc33f1071","name":"Shikhar Goel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8b6c6c1213b8835c1731c5d95c1ea3103684847f09cc6d1aab64d3e432f66481?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8b6c6c1213b8835c1731c5d95c1ea3103684847f09cc6d1aab64d3e432f66481?s=96&d=mm&r=g","caption":"Shikhar Goel"},"url":"https:\/\/thestrategystory.com\/blog\/author\/tss-publisher\/"}]}},"_links":{"self":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/26997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/comments?post=26997"}],"version-history":[{"count":1,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/26997\/revisions"}],"predecessor-version":[{"id":27000,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/26997\/revisions\/27000"}],"wp:attachment":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/media?parent=26997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/categories?post=26997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/tags?post=26997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}