{"id":25923,"date":"2026-09-18T08:56:09","date_gmt":"2026-09-18T08:56:09","guid":{"rendered":"https:\/\/thestrategystory.com\/blog\/?p=25923"},"modified":"2026-09-18T09:04:25","modified_gmt":"2026-09-18T09:04:25","slug":"att-business-model-2026-how-does-att-make-money","status":"publish","type":"post","link":"https:\/\/thestrategystory.com\/blog\/att-business-model-2026-how-does-att-make-money\/","title":{"rendered":"AT&T Business Model 2026: How Does AT&T Make Money?"},"content":{"rendered":"\n

AT&T is a global telecommunications and technology company whose business is increasingly centered on two core connectivity platforms: 5G wireless and fiber broadband. In 2025, AT&T generated $125.65 billion in operating revenue, up 2.7% from 2024. Its Communications segment represented approximately 97% of segment operating revenue and substantially all segment operating income.<\/p>\n\n\n\n

AT&T operates through two reportable segments: Communications and Latin America. Communications includes Mobility, Business Wireline and Consumer Wireline, while Latin America provides wireless service and equipment in Mexico. Mobility is by far the largest business, generating $89.48 billion of 2025 revenue. Business Wireline generated $17.23 billion and Consumer Wireline generated $14.18 billion.<\/p>\n\n\n\n

The company monetizes connectivity through recurring wireless service subscriptions, broadband subscriptions, enterprise connectivity services and equipment sales. Its strategy is changing the composition of the business: fiber and advanced connectivity are growing while legacy copper-based voice and data services continue to decline.<\/p>\n\n\n\n

AT&T Business Strategy 2026<\/a><\/p>\n\n\n\n

The Connectivity Problem AT&T Addresses<\/h2>\n\n\n\n

Consumers and businesses increasingly depend on continuous, high-speed connectivity. Smartphones, streaming, cloud applications, remote work, connected devices, AI-enabled applications and digital business processes require networks capable of carrying growing volumes of data reliably. AT&T addresses this requirement through wireless, fiber and other connectivity infrastructure.<\/p>\n\n\n\n

Telecommunications is also capital intensive. Providers must invest continuously in network capacity, spectrum, fiber construction and technology upgrades while maintaining service quality across large customer bases. AT&T therefore needs durable recurring service revenue while deploying capital into networks that can support future traffic and services.<\/p>\n\n\n\n

The transition from older technologies creates another challenge. AT&T still earns revenue from legacy copper-based voice and data products, particularly in Business Wireline, but these services face secular decline. The company must migrate customers toward fiber, 5G and advanced connectivity while managing the financial decline of legacy infrastructure.<\/p>\n\n\n\n

AT&T SWOT Analysis 2026<\/a><\/p>\n\n\n\n

How AT&T Solves the Problem<\/h2>\n\n\n\n

AT&T combines nationwide wireless connectivity with a growing fiber network and fixed wireless access. In the United States, its LTE network covers more than 337 million people and its 5G network more than 322 million. Fiber is a core priority, with 10.4 million consumer fiber broadband connections at the end of 2025, up from 9.3 million a year earlier.<\/p>\n\n\n\n

Where fiber is not available, AT&T offers AT&T Internet Air, a fixed wireless access product delivered over its 5G network. AIA reached approximately 1.5 million connections at year-end 2025 after adding 875,000 during the year. This gives AT&T multiple technologies through which it can address broadband demand.<\/p>\n\n\n\n

For enterprises, AT&T provides fiber and advanced connectivity, fixed wireless, IP voice and managed professional services while continuing to support legacy products during the transition. The company uses shared network and technology assets across product lines.<\/p>\n\n\n\n

AT&T PESTEL Analysis 2026<\/a><\/p>\n\n\n\n

AT&T Business Model<\/h2>\n\n\n\n

1. Mobility<\/h3>\n\n\n\n

Mobility is AT&T’s largest business unit. It provides nationwide wireless voice and data service as well as devices and related equipment. At the end of 2025, AT&T served approximately 120 million Mobility subscribers, including 91 million postpaid subscribers, 18 million prepaid subscribers and 11 million reseller subscribers.<\/p>\n\n\n\n

Mobility generated $89.48 billion in 2025 revenue, increasing 5.0% from $85.26 billion in 2024. The business generated $27.20 billion in operating income and had a 30.4% operating income margin. Its EBITDA margin was 42.0%, illustrating the economic importance of recurring wireless service revenue at scale.<\/p>\n\n\n\n

Wireless service is the core revenue engine. Across AT&T, wireless service represented 54% of consolidated operating revenue in 2025. Mobility wireless service revenue was $67.38 billion. The company also sells smartphones and other equipment, generating additional revenue while supporting subscriber acquisition and retention.<\/p>\n\n\n\n

2. Consumer Wireline<\/h3>\n\n\n\n

Consumer Wireline provides broadband services, including fiber and AT&T Internet Air, as well as declining legacy voice and data services. It generated $14.18 billion of 2025 revenue, up 4.5% year over year, and $1.55 billion of operating income.<\/p>\n\n\n\n

Broadband is the growth engine. Consumer Wireline broadband revenue reached $12.19 billion in 2025, up 8.7%. AT&T had approximately 14.7 million consumer broadband connections at year-end, including 10.4 million fiber connections. Fiber connections increased 11.5% from 2024.<\/p>\n\n\n\n

The revenue mix is shifting toward modern infrastructure. Consumer legacy voice and data revenue declined 19.9% to $1.01 billion, while broadband expanded. This transition replaces shrinking legacy revenue with higher-speed connectivity products aligned with growing data consumption.<\/p>\n\n\n\n

3. Business Wireline<\/h3>\n\n\n\n

Business Wireline serves multinational corporations, small and mid-sized businesses, government and wholesale customers. Products include fiber and advanced connectivity, fixed wireless, IP voice, managed professional services and legacy voice and data.<\/p>\n\n\n\n

The business generated $17.23 billion of revenue in 2025, down 8.4%. Legacy and transitional services fell 17.4% to $9.17 billion. In contrast, fiber and advanced connectivity revenue grew 5.2% to $7.33 billion.<\/p>\n\n\n\n

Business Wireline recorded an $816 million operating loss in 2025. This highlights the challenge of managing a portfolio in which modern connectivity is growing but legacy revenue is shrinking faster. AT&T’s business model therefore depends not only on growing fiber but also on transforming the cost base as older infrastructure and products decline.<\/p>\n\n\n\n

4. Latin America<\/h3>\n\n\n\n

AT&T’s Latin America segment provides wireless service and equipment in Mexico. The segment generated $4.38 billion in 2025 revenue, up 3.5%, and $145 million of operating income. It represented approximately 3% of total segment operating revenue.<\/p>\n\n\n\n

AT&T served approximately 24.7 million wireless subscribers in Mexico at the end of 2025. Revenue comes from postpaid and prepaid wireless services and device sales. Although much smaller than Communications, Mexico provides an additional wireless platform.<\/p>\n\n\n\n

How Does AT&T Make Money?<\/h2>\n\n\n\n

Recurring Wireless Service Revenue<\/h3>\n\n\n\n

Wireless service is AT&T’s largest source of revenue. In 2025, consolidated wireless service revenue was $70.10 billion, including $67.38 billion from Mobility and $2.72 billion from Latin America. Wireless service represented 54% of consolidated operating revenue.<\/p>\n\n\n\n

The recurring nature of postpaid and prepaid subscriptions creates predictable revenue characteristics. AT&T’s 91 million Mobility postpaid subscribers provide a particularly important base. The company seeks to retain these relationships through network quality, service plans, device offers and integrated connectivity.<\/p>\n\n\n\n

Fiber and Advanced Connectivity<\/h3>\n\n\n\n

Fiber and advanced connectivity generated $15.98 billion of consolidated revenue in 2025. This included $8.65 billion of Consumer Wireline fiber revenue and $7.33 billion of Business Wireline fiber and advanced connectivity revenue.<\/p>\n\n\n\n

Fiber has become increasingly important as legacy services decline. Consumer fiber connections reached 10.4 million, while Business Wireline advanced connectivity continued to grow despite the overall business unit’s revenue decline.<\/p>\n\n\n\n

Equipment Revenue<\/h3>\n\n\n\n

AT&T sells smartphones, handsets and other equipment to customers. Equipment represented approximately 18% of consolidated revenue in 2025. Device sales help AT&T acquire and retain wireless customers and participate in device upgrade cycles.<\/p>\n\n\n\n

Non-Fiber Broadband and Fixed Wireless<\/h3>\n\n\n\n

AT&T also monetizes broadband where fiber is not available. Non-fiber consumer broadband generated $3.54 billion of revenue in 2025. AT&T Internet Air is increasingly important within this category, reaching 1.5 million connections by year-end.<\/p>\n\n\n\n

Legacy and Transitional Services<\/h3>\n\n\n\n

Legacy products remain a meaningful but declining revenue source. Consolidated legacy and transitional revenue was $10.36 billion in 2025. Business Wireline accounted for $9.17 billion. The strategic objective is to migrate customers and infrastructure toward fiber, wireless and advanced connectivity while managing the economic transition.<\/p>\n\n\n\n

Revenue and Profitability Analysis<\/h2>\n\n\n\n

AT&T’s consolidated operating revenue increased from $122.34 billion in 2024 to $125.65 billion in 2025. Communications revenue rose 2.8% to $120.90 billion, while Latin America increased 3.5% to $4.38 billion.<\/p>\n\n\n\n

The composition is more revealing than the headline growth rate. Mobility added more than $4.2 billion of revenue year over year, and Consumer Wireline added approximately $605 million. Business Wireline declined by approximately $1.59 billion, partially offsetting those gains.<\/p>\n\n\n\n

Communications generated $27.93 billion of segment operating income. Mobility contributed $27.20 billion, Consumer Wireline $1.55 billion and Business Wireline recorded an $816 million loss. Mobility is therefore not merely the largest revenue business; it is the dominant source of segment profitability.<\/p>\n\n\n\n

At the consolidated level, operating income increased to $24.16 billion from $19.05 billion in 2024. Long-term economics depend on sustaining Mobility profitability, scaling fiber and reducing the drag from legacy wireline operations.<\/p>\n\n\n\n

Competitive Advantages of AT&T’s Business Model<\/h2>\n\n\n\n

Large Wireless Subscriber Base<\/h3>\n\n\n\n

AT&T’s scale provides a substantial recurring service-revenue base. Its 120 million Mobility subscribers create significant network utilization and customer relationships across postpaid, prepaid and reseller channels.<\/p>\n\n\n\n

Combination of 5G and Fiber<\/h3>\n\n\n\n

AT&T owns both nationwide wireless infrastructure and a large fiber platform. This allows it to serve different connectivity needs and offer integrated services using shared assets.<\/p>\n\n\n\n

Growing Fiber Footprint<\/h3>\n\n\n\n

Consumer fiber connections grew 11.5% in 2025 to 10.4 million. Fiber broadband revenue growth is helping offset declines in legacy wireline products.<\/p>\n\n\n\n

Recurring Service Economics<\/h3>\n\n\n\n

Wireless and broadband subscriptions generate recurring revenue. This characteristic supports the capital-intensive network model by providing ongoing cash generation from large installed customer bases.<\/p>\n\n\n\n

Enterprise Connectivity Relationships<\/h3>\n\n\n\n

AT&T serves businesses ranging from small companies to multinational corporations and government customers. Its fiber and advanced connectivity portfolio provides a platform for enterprise modernization.<\/p>\n\n\n\n

Key Risks in AT&T’s Business Model<\/h2>\n\n\n\n

The business requires substantial capital investment. AT&T expects to continue investing in network capacity and spectrum, making disciplined capital allocation essential. Technology cycles can require significant spending before the full revenue benefits are realized.<\/p>\n\n\n\n

Competition is another structural risk. Wireless and broadband customers can choose among competing network providers, placing pressure on pricing, promotions and retention. AT&T must continually invest in network quality while balancing acquisition costs and profitability.<\/p>\n\n\n\n

Legacy decline creates a specific challenge in Business Wireline. Legacy and transitional revenue fell 17.4% in 2025, contributing to an overall 8.4% revenue decline and an operating loss. AT&T must reduce costs and migrate customers quickly enough for growth products to overcome this contraction.<\/p>\n\n\n\n

Regulation materially affects telecommunications. Spectrum licensing, network regulation, privacy, cybersecurity, consumer protection and other legal requirements can affect investment and operating decisions.<\/p>\n\n\n\n

Future Outlook of AT&T’s Business Model<\/h2>\n\n\n\n

AT&T’s business model is becoming more concentrated around connectivity. The 2025 results show the direction clearly: Mobility revenue grew 5.0%, Consumer Wireline grew 4.5%, consumer broadband revenue grew 8.7% and fiber connections increased 11.5%, while Business Wireline continued to contract because of legacy-service declines.<\/p>\n\n\n\n

Fiber and 5G provide the foundation for future growth. AT&T is expanding fiber, increasing fixed wireless capacity and migrating customers away from older copper infrastructure. The company also expects continued capital investment in network capacity and spectrum where needed.<\/p>\n\n\n\n

The economics ultimately depend on converting network investment into durable recurring customer relationships. Wireless service already represents more than half of consolidated revenue, while fiber is becoming a larger contributor. If AT&T can sustain Mobility economics, expand fiber efficiently and reduce legacy costs, its portfolio should increasingly reflect the connectivity businesses management is prioritizing.<\/p>\n\n\n\n

Source:<\/strong> AT&T Inc., 2025 Annual Report \/ Form 10-K<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Explore AT&T’s business model in 2026 and how AT&T makes money through wireless services, fiber broadband, equipment, business connectivity and its Communications and Latin America segments.<\/p>\n","protected":false},"author":1,"featured_media":25827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Explore AT&T's business model in 2026 and how AT&T makes money through wireless services, fiber broadband, equipment, business connectivity and its Communications and Latin America segments.","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[166],"tags":[],"class_list":{"0":"post-25923","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-model"},"yoast_head":"\nAT&T Business Model 2026: How Does AT&T Make Money? - The Strategy Story<\/title>\n<meta name=\"description\" content=\"Explore AT&T's business model in 2026 and how AT&T makes money through wireless services, fiber broadband, equipment, business connectivity and its Communications and Latin America segments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestrategystory.com\/blog\/att-business-model-2026-how-does-att-make-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AT&T Business Model 2026: How Does AT&T Make Money? - The Strategy Story\" \/>\n<meta property=\"og:description\" content=\"Explore AT&T's business model in 2026 and how AT&T makes money through wireless services, fiber broadband, equipment, business connectivity and its Communications and Latin America segments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thestrategystory.com\/blog\/att-business-model-2026-how-does-att-make-money\/\" \/>\n<meta property=\"og:site_name\" content=\"The Strategy Story\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-18T08:56:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-18T09:04:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/thestrategystory.com\/blog\/wp-content\/uploads\/2026\/09\/brendan-stephens-TUPIcd0g7K4-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/att-business-model-2026-how-does-att-make-money\/\",\"url\":\"https:\/\/thestrategystory.com\/blog\/att-business-model-2026-how-does-att-make-money\/\",\"name\":\"AT&T Business Model 2026: How Does AT&T Make Money? - The Strategy Story\",\"isPartOf\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/#website\"},\"datePublished\":\"2026-09-18T08:56:09+00:00\",\"dateModified\":\"2026-09-18T09:04:25+00:00\",\"author\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972\"},\"description\":\"Explore AT&T's business model in 2026 and how AT&T makes money through wireless services, fiber broadband, equipment, business connectivity and its Communications and Latin America segments.\",\"breadcrumb\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/att-business-model-2026-how-does-att-make-money\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thestrategystory.com\/blog\/att-business-model-2026-how-does-att-make-money\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/att-business-model-2026-how-does-att-make-money\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thestrategystory.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AT&T Business Model 2026: How Does AT&T Make Money?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#website\",\"url\":\"https:\/\/thestrategystory.com\/blog\/\",\"name\":\"The Strategy Story\",\"description\":\"Simplifying Business Strategies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thestrategystory.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/thestrategystory.com\/blog\"],\"url\":\"https:\/\/thestrategystory.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AT&T Business Model 2026: How Does AT&T Make Money? - The Strategy Story","description":"Explore AT&T's business model in 2026 and how AT&T makes money through wireless services, fiber broadband, equipment, business connectivity and its Communications and Latin America segments.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thestrategystory.com\/blog\/att-business-model-2026-how-does-att-make-money\/","og_locale":"en_US","og_type":"article","og_title":"AT&T Business Model 2026: How Does AT&T Make Money? - The Strategy Story","og_description":"Explore AT&T's business model in 2026 and how AT&T makes money through wireless services, fiber broadband, equipment, business connectivity and its Communications and Latin America segments.","og_url":"https:\/\/thestrategystory.com\/blog\/att-business-model-2026-how-does-att-make-money\/","og_site_name":"The Strategy Story","article_published_time":"2026-09-18T08:56:09+00:00","article_modified_time":"2026-09-18T09:04:25+00:00","og_image":[{"width":640,"height":427,"url":"http:\/\/thestrategystory.com\/blog\/wp-content\/uploads\/2026\/09\/brendan-stephens-TUPIcd0g7K4-unsplash.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thestrategystory.com\/blog\/att-business-model-2026-how-does-att-make-money\/","url":"https:\/\/thestrategystory.com\/blog\/att-business-model-2026-how-does-att-make-money\/","name":"AT&T Business Model 2026: How Does AT&T Make Money? - The Strategy Story","isPartOf":{"@id":"https:\/\/thestrategystory.com\/blog\/#website"},"datePublished":"2026-09-18T08:56:09+00:00","dateModified":"2026-09-18T09:04:25+00:00","author":{"@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972"},"description":"Explore AT&T's business model in 2026 and how AT&T makes money through wireless services, fiber broadband, equipment, business connectivity and its Communications and Latin America segments.","breadcrumb":{"@id":"https:\/\/thestrategystory.com\/blog\/att-business-model-2026-how-does-att-make-money\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thestrategystory.com\/blog\/att-business-model-2026-how-does-att-make-money\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thestrategystory.com\/blog\/att-business-model-2026-how-does-att-make-money\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thestrategystory.com\/blog\/"},{"@type":"ListItem","position":2,"name":"AT&T Business Model 2026: How Does AT&T Make Money?"}]},{"@type":"WebSite","@id":"https:\/\/thestrategystory.com\/blog\/#website","url":"https:\/\/thestrategystory.com\/blog\/","name":"The Strategy Story","description":"Simplifying Business Strategies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thestrategystory.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thestrategystory.com\/blog"],"url":"https:\/\/thestrategystory.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/25923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/comments?post=25923"}],"version-history":[{"count":2,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/25923\/revisions"}],"predecessor-version":[{"id":25932,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/25923\/revisions\/25932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/media\/25827"}],"wp:attachment":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/media?parent=25923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/categories?post=25923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/tags?post=25923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}