{"id":25899,"date":"2026-09-15T17:00:47","date_gmt":"2026-09-15T17:00:47","guid":{"rendered":"https:\/\/thestrategystory.com\/blog\/?p=25899"},"modified":"2026-09-15T17:05:28","modified_gmt":"2026-09-15T17:05:28","slug":"ibm-business-strategy-2026","status":"publish","type":"post","link":"https:\/\/thestrategystory.com\/blog\/ibm-business-strategy-2026\/","title":{"rendered":"IBM Business Strategy 2026"},"content":{"rendered":"\n

IBM is an enterprise technology company operating in more than 175 countries, with a portfolio spanning Software, Consulting, Infrastructure and Financing. The company has spent years repositioning itself toward higher-value businesses and today centers its strategy on hybrid cloud and artificial intelligence. Rather than compete as a general-purpose hardware company, IBM aims to provide the software platforms, consulting capabilities and mission-critical infrastructure enterprises need to modernize complex technology estates and deploy AI.<\/p>\n\n\n\n

The strategy produced stronger financial momentum in 2025. IBM generated $67.54 billion of revenue, up 7.6% as reported and 6.1% adjusted for currency. Software grew 10.6%, Consulting 1.8% and Infrastructure 12.1%. Gross margin expanded 1.5 percentage points to 58.2%, while free cash flow reached $14.7 billion. Software now represents roughly 44% of revenue and is IBM’s largest segment.<\/p>\n\n\n\n

IBM’s strategy can be understood through several connected priorities: make hybrid cloud and AI the core technology platform, shift the portfolio toward software and recurring economics, use Consulting to drive enterprise transformation, preserve differentiation in mission-critical infrastructure, and accelerate innovation through research, acquisitions and partnerships.<\/p>\n\n\n\n

IBM Business Model 2026: How Does IBM Make Money?<\/a><\/p>\n\n\n\n

1. Build the Company Around Hybrid Cloud and Artificial Intelligence<\/h2>\n\n\n\n

IBM describes its strategy as platform-centric hybrid cloud and AI. The logic starts with the reality that large enterprises operate across multiple environments. Workloads can reside in private data centers, IBM systems, public clouds and other infrastructure. IBM therefore focuses on technologies that allow clients to build, deploy, manage and secure applications across hybrid and multi-cloud environments.<\/p>\n\n\n\n

Red Hat is foundational to this strategy. The Hybrid Cloud software business includes Red Hat Enterprise Linux, OpenShift, Ansible and Red Hat AI. Hybrid Cloud revenue reached $7.33 billion in 2025, growing 12.9% as reported and 11.7% adjusted for currency. OpenShift provides a platform layer across environments, supporting IBM’s position that clients should have flexibility rather than being locked into one infrastructure provider.<\/p>\n\n\n\n

AI builds on that hybrid foundation. Enterprises need access to data, governance, automation and computing resources to operationalize AI. IBM’s Data portfolio, Automation software, Consulting capabilities and infrastructure can all participate in this transition.<\/p>\n\n\n\n

IBM has also expanded the AI ecosystem rather than relying exclusively on proprietary technologies. During 2025, it strengthened partnerships with NVIDIA, Anthropic, Groq and AMD. This approach reflects IBM’s emphasis on client choice and enterprise integration. The company can create value by providing software, governance, infrastructure and services around AI even when underlying models or chips come from partners.<\/p>\n\n\n\n

The strategic opportunity is to move enterprise AI from experimentation into production workflows. As AI becomes embedded into business operations, IBM can monetize software subscriptions, consulting transformation programs and infrastructure requirements across the same client base.<\/p>\n\n\n\n

IBM SWOT Analysis 2026<\/a><\/p>\n\n\n\n

2. Reposition the Revenue Mix Toward Higher-Value Software<\/h2>\n\n\n\n

A second major strategic priority is increasing the importance of software. IBM’s Software segment generated $29.96 billion in 2025, up 10.6%, and carried an 83.5% gross margin. This makes Software both IBM’s largest revenue segment and its highest-gross-margin business.<\/p>\n\n\n\n

The segment is diversified across four business areas. Hybrid Cloud generated $7.33 billion, Automation $7.73 billion, Data $6.30 billion and Transaction Processing $8.60 billion. Hybrid Cloud, Automation and Data all delivered double-digit reported growth in 2025.<\/p>\n\n\n\n

Automation was particularly strong, growing 17.9%. The portfolio includes application development and integration, infrastructure lifecycle management, network management, security, observability, FinOps and asset lifecycle management. IBM expanded this portfolio through the acquisition of HashiCorp, adding infrastructure and security lifecycle capabilities.<\/p>\n\n\n\n

Data grew 11.9%, reflecting the importance of enterprise data as organizations deploy AI. Hybrid Cloud grew 12.9%, while Transaction Processing grew 2.3%. The mix gives IBM both faster-growing platforms and established mission-critical software streams.<\/p>\n\n\n\n

Shifting toward software improves the quality of IBM’s economics. Software generates subscription and license revenue with much higher gross margins than Consulting. It can also scale without the same proportional increase in personnel required for services. Software segment profit increased 14.2% to $9.92 billion in 2025.<\/p>\n\n\n\n

IBM’s acquisition strategy supports this portfolio shift. The company closed ten acquisitions during 2025, including HashiCorp. Acquisitions allow IBM to add capabilities in attractive areas while integrating them into its existing enterprise distribution, software and consulting ecosystem.<\/p>\n\n\n\n

IBM PESTEL Analysis 2026<\/a><\/p>\n\n\n\n

3. Use Consulting to Convert Technology Into Enterprise Transformation<\/h2>\n\n\n\n

IBM Consulting is strategically important because enterprise technology purchases are often part of broader transformation programs. Companies may need to redesign workflows, migrate applications, integrate data, automate processes and change operating models before new technology creates meaningful value.<\/p>\n\n\n\n

Consulting generated $21.06 billion in 2025. Strategy and Technology contributed $11.54 billion and Intelligent Operations $9.52 billion. Although segment revenue growth was modest at 1.8%, gross margin improved from 27.0% to 28.1% and segment profit increased 20% to $2.46 billion.<\/p>\n\n\n\n

The strategic role of Consulting extends beyond direct revenue. IBM consultants can help clients deploy IBM software and infrastructure, but the company does not restrict solutions to IBM products. IBM states that client solutions can include technology from other suppliers where required. This vendor-inclusive approach can strengthen Consulting’s credibility as a transformation partner.<\/p>\n\n\n\n

Consulting also helps IBM participate in AI-enabled workflow transformation. AI value often comes from redesigning processes rather than merely purchasing a model. IBM can combine industry knowledge, technology implementation and operations expertise to embed AI into business workflows.<\/p>\n\n\n\n

The relationship between Consulting and Software can create a commercial flywheel. Consulting identifies transformation needs and helps implement solutions; software provides platforms that can remain in the client’s technology environment after implementation. At the same time, successful software adoption can create additional consulting opportunities.<\/p>\n\n\n\n

IBM must nevertheless manage Consulting for profitable growth. Services businesses are labor-intensive and operate at lower margins than software. The 2025 improvement in Consulting gross margin and segment profit indicates that productivity and portfolio discipline are important components of the strategy.<\/p>\n\n\n\n

4. Maintain Leadership in Mission-Critical Infrastructure While Using Product Cycles to Drive Growth<\/h2>\n\n\n\n

IBM has reduced its dependence on hardware over time, but Infrastructure remains strategically relevant. The segment generated $15.72 billion in 2025, increasing 12.1%, with gross margin expanding to 58.6%.<\/p>\n\n\n\n

Hybrid Infrastructure revenue reached $10.62 billion, up from $8.91 billion in 2024. Infrastructure Support contributed $5.10 billion. Within the broader product and service mix, server revenue rose from $3.69 billion to $5.41 billion, reflecting strong demand associated with the IBM z17 launch.<\/p>\n\n\n\n

IBM differentiates its infrastructure through security, scalability and reliability, particularly for mission-critical and AI workloads. Large enterprises continue to operate critical applications that cannot simply be moved to commodity environments. IBM’s installed base and technical capabilities give it a role in these workloads.<\/p>\n\n\n\n

The strategy is not to make Infrastructure the sole center of IBM’s business. Instead, infrastructure works as one component of hybrid cloud and AI architectures. Clients can combine IBM systems with public clouds and other infrastructure while using Red Hat and IBM software across environments.<\/p>\n\n\n\n

Infrastructure also creates lifecycle economics. IBM generated $3.93 billion from maintenance, $2.22 billion from Infrastructure services and $1.80 billion from software within the segment. Thus, hardware placements can lead to continuing support and software relationships after the initial system sale.<\/p>\n\n\n\n

Product cycles remain a source of volatility and opportunity. The z17 launch strengthened 2025 performance, but IBM must continue innovating to maintain differentiation as cloud providers and traditional infrastructure competitors advance their offerings.<\/p>\n\n\n\n

5. Expand Through Strategic Partnerships and an Open Ecosystem<\/h2>\n\n\n\n

IBM’s strategy acknowledges that enterprise clients use technology from many vendors. Instead of trying to own every component, IBM partners with hyperscalers, service providers, global system integrators and software and hardware vendors.<\/p>\n\n\n\n

The annual report identifies strategic partners including Adobe, Amazon Web Services, Microsoft, Oracle, Palo Alto Networks, Salesforce, Samsung Electronics and SAP. IBM also expanded AI partnerships with NVIDIA, Anthropic, Groq and AMD during 2025.<\/p>\n\n\n\n

This ecosystem strategy has several benefits. It expands the range of client solutions IBM can support, gives IBM access to partner technologies and routes to market, and makes IBM’s hybrid cloud positioning more credible. A platform designed for hybrid and multi-cloud environments must work with technology beyond IBM’s own portfolio.<\/p>\n\n\n\n

Partnerships also create competitive complexity. IBM notes that companies that are strategic partners in some areas may be competitors in others. Microsoft and Amazon, for example, can be ecosystem partners while their cloud and software businesses compete with IBM offerings.<\/p>\n\n\n\n

The strategic task is therefore to occupy valuable layers in enterprise architectures even when IBM does not control the full stack. Red Hat, automation, data, consulting and mission-critical infrastructure give IBM multiple opportunities to create differentiated value within heterogeneous environments.<\/p>\n\n\n\n

6. Use Acquisitions, Research and Development to Accelerate Portfolio Innovation<\/h2>\n\n\n\n

Technology markets evolve quickly, making continuous portfolio renewal essential. IBM combines internal research and development with acquisitions to build capabilities.<\/p>\n\n\n\n

The company invested more than $8.3 billion in research and development in 2025. IBM Research supports long-term innovation while product organizations translate technologies into commercial offerings. This investment is particularly important in areas such as AI, hybrid cloud, automation and advanced computing.<\/p>\n\n\n\n

Acquisitions complement organic development. IBM closed ten acquisitions in 2025. HashiCorp is a prominent example because its infrastructure and security lifecycle products fit directly within IBM’s Automation and hybrid cloud strategy.<\/p>\n\n\n\n

The acquisition model can create value when IBM integrates new technologies into its enterprise client base and broader portfolio. IBM can use its sales organization, Consulting relationships and partner ecosystem to distribute acquired capabilities at scale.<\/p>\n\n\n\n

Portfolio management also requires divestitures and prioritization. IBM has spent years reshaping its business around areas where it believes it can create differentiated value. The strategic discipline is to allocate capital toward technologies that strengthen hybrid cloud and AI rather than maintaining businesses solely because of historical presence.<\/p>\n\n\n\n

7. Improve Productivity, Margins and Cash Generation to Fund the Strategy<\/h2>\n\n\n\n

IBM’s strategic transformation depends on financial capacity. The company needs cash to fund R&D, acquisitions, dividends and investments in growth. Consequently, productivity and margin expansion are strategic priorities rather than purely financial outcomes.<\/p>\n\n\n\n

In 2025, revenue increased 7.6%, but gross profit grew faster at 10.5%. Gross margin expanded from 56.7% to 58.2%. Software segment profit increased 14.2%, Consulting segment profit 20.0% and Infrastructure segment profit 41.2%.<\/p>\n\n\n\n

IBM generated $13.2 billion of cash from operations and $14.7 billion of free cash flow. The company returned $6.3 billion to shareholders through dividends while continuing to invest in R&D and acquisitions.<\/p>\n\n\n\n

Portfolio mix contributes to margin improvement. As higher-margin Software grows faster than the company overall, it can increase the quality of IBM’s consolidated revenue. Infrastructure margin expansion during the z17 cycle also supported 2025 performance.<\/p>\n\n\n\n

Productivity actions are another lever. IBM has focused on simplifying operations and improving efficiency while continuing to invest in strategic areas. The objective is not cost reduction in isolation; it is creating capacity to reinvest in technologies and businesses with stronger long-term growth potential.<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

IBM’s business strategy in 2026 is centered on becoming a higher-growth, higher-value enterprise technology company built around hybrid cloud and AI. Software is increasingly the economic core, with $29.96 billion of revenue and an 83.5% gross margin in 2025. Red Hat provides a hybrid cloud platform, while Automation and Data give IBM important positions in the enterprise AI stack.<\/p>\n\n\n\n

Consulting extends the strategy into client transformation, helping organizations redesign workflows and deploy technologies. Infrastructure preserves IBM’s differentiated position in mission-critical computing and provides a bridge between traditional enterprise systems and hybrid cloud architectures. Partnerships and acquisitions expand the portfolio while giving clients greater choice.<\/p>\n\n\n\n

The 2025 financial results suggest that the repositioning is strengthening IBM’s economics: revenue grew 7.6%, gross margin expanded, free cash flow reached $14.7 billion and all major operating segments grew. IBM’s challenge is to sustain that momentum as enterprise AI evolves rapidly and competition remains intense. Its opportunity is to use decades of enterprise relationships and infrastructure incumbency while increasingly monetizing those relationships through software, AI and hybrid cloud platforms.<\/p>\n\n\n\n

Source:<\/strong> International Business Machines Corporation, 2025 Annual Report \/ Form 10-K<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Explore IBM’s business strategy in 2026, including its hybrid cloud and AI platform, software-led portfolio, Red Hat, consulting, infrastructure innovation, acquisitions and strategic partnerships.<\/p>\n","protected":false},"author":1,"featured_media":25831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Explore IBM's business strategy in 2026, including its hybrid cloud and AI platform, software-led portfolio, Red Hat, consulting, infrastructure innovation, acquisitions and strategic partnerships.","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[164],"tags":[],"class_list":{"0":"post-25899","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-intelligence"},"yoast_head":"\nIBM Business Strategy 2026 - The Strategy Story<\/title>\n<meta name=\"description\" content=\"Explore IBM's business strategy in 2026, including its hybrid cloud and AI platform, software-led portfolio, Red Hat, consulting, infrastructure innovation, acquisitions and strategic partnerships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestrategystory.com\/blog\/ibm-business-strategy-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IBM Business Strategy 2026 - The Strategy Story\" \/>\n<meta property=\"og:description\" content=\"Explore IBM's business strategy in 2026, including its hybrid cloud and AI platform, software-led portfolio, Red Hat, consulting, infrastructure innovation, acquisitions and strategic partnerships.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thestrategystory.com\/blog\/ibm-business-strategy-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"The Strategy Story\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-15T17:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-15T17:05:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/thestrategystory.com\/blog\/wp-content\/uploads\/2026\/09\/carson-masterson-0mXw-dvuLok-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/ibm-business-strategy-2026\/\",\"url\":\"https:\/\/thestrategystory.com\/blog\/ibm-business-strategy-2026\/\",\"name\":\"IBM Business Strategy 2026 - The Strategy Story\",\"isPartOf\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/#website\"},\"datePublished\":\"2026-09-15T17:00:47+00:00\",\"dateModified\":\"2026-09-15T17:05:28+00:00\",\"author\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972\"},\"description\":\"Explore IBM's business strategy in 2026, including its hybrid cloud and AI platform, software-led portfolio, Red Hat, consulting, infrastructure innovation, acquisitions and strategic partnerships.\",\"breadcrumb\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/ibm-business-strategy-2026\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thestrategystory.com\/blog\/ibm-business-strategy-2026\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/ibm-business-strategy-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thestrategystory.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IBM Business Strategy 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#website\",\"url\":\"https:\/\/thestrategystory.com\/blog\/\",\"name\":\"The Strategy Story\",\"description\":\"Simplifying Business Strategies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thestrategystory.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/thestrategystory.com\/blog\"],\"url\":\"https:\/\/thestrategystory.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IBM Business Strategy 2026 - The Strategy Story","description":"Explore IBM's business strategy in 2026, including its hybrid cloud and AI platform, software-led portfolio, Red Hat, consulting, infrastructure innovation, acquisitions and strategic partnerships.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thestrategystory.com\/blog\/ibm-business-strategy-2026\/","og_locale":"en_US","og_type":"article","og_title":"IBM Business Strategy 2026 - The Strategy Story","og_description":"Explore IBM's business strategy in 2026, including its hybrid cloud and AI platform, software-led portfolio, Red Hat, consulting, infrastructure innovation, acquisitions and strategic partnerships.","og_url":"https:\/\/thestrategystory.com\/blog\/ibm-business-strategy-2026\/","og_site_name":"The Strategy Story","article_published_time":"2026-09-15T17:00:47+00:00","article_modified_time":"2026-09-15T17:05:28+00:00","og_image":[{"width":640,"height":427,"url":"http:\/\/thestrategystory.com\/blog\/wp-content\/uploads\/2026\/09\/carson-masterson-0mXw-dvuLok-unsplash.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thestrategystory.com\/blog\/ibm-business-strategy-2026\/","url":"https:\/\/thestrategystory.com\/blog\/ibm-business-strategy-2026\/","name":"IBM Business Strategy 2026 - The Strategy Story","isPartOf":{"@id":"https:\/\/thestrategystory.com\/blog\/#website"},"datePublished":"2026-09-15T17:00:47+00:00","dateModified":"2026-09-15T17:05:28+00:00","author":{"@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972"},"description":"Explore IBM's business strategy in 2026, including its hybrid cloud and AI platform, software-led portfolio, Red Hat, consulting, infrastructure innovation, acquisitions and strategic partnerships.","breadcrumb":{"@id":"https:\/\/thestrategystory.com\/blog\/ibm-business-strategy-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thestrategystory.com\/blog\/ibm-business-strategy-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thestrategystory.com\/blog\/ibm-business-strategy-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thestrategystory.com\/blog\/"},{"@type":"ListItem","position":2,"name":"IBM Business Strategy 2026"}]},{"@type":"WebSite","@id":"https:\/\/thestrategystory.com\/blog\/#website","url":"https:\/\/thestrategystory.com\/blog\/","name":"The Strategy Story","description":"Simplifying Business Strategies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thestrategystory.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thestrategystory.com\/blog"],"url":"https:\/\/thestrategystory.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/25899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/comments?post=25899"}],"version-history":[{"count":2,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/25899\/revisions"}],"predecessor-version":[{"id":25905,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/25899\/revisions\/25905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/media\/25831"}],"wp:attachment":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/media?parent=25899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/categories?post=25899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/tags?post=25899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}