{"id":25742,"date":"2026-09-13T11:09:08","date_gmt":"2026-09-13T11:09:08","guid":{"rendered":"https:\/\/thestrategystory.com\/blog\/?p=25742"},"modified":"2026-09-13T11:19:42","modified_gmt":"2026-09-13T11:19:42","slug":"oracle-business-model-2026-how-does-oracle-make-money","status":"publish","type":"post","link":"https:\/\/thestrategystory.com\/blog\/oracle-business-model-2026-how-does-oracle-make-money\/","title":{"rendered":"Oracle Business Model 2026: How Does Oracle Make Money?"},"content":{"rendered":"\n

Oracle Corporation is one of the world\u2019s largest enterprise technology companies, but its business model has changed substantially from the traditional software-license model on which the company was built. Oracle now combines cloud infrastructure, cloud applications, databases, enterprise software, software support, hardware and professional services<\/strong> into an integrated technology ecosystem.<\/p>\n\n\n\n

The transition is increasingly visible in Oracle’s financial mix. Cloud revenue represented 51% of total revenue in fiscal 2026<\/strong>, compared with 43% in fiscal 2025 and 37% in fiscal 2024. Oracle’s cloud and software business alone accounted for 87% of total revenue in FY2026<\/strong>.<\/p>\n\n\n\n

Oracle’s FY2026 Annual Report covers the fiscal year ended May 31, 2026.<\/p>\n\n\n\n

Oracle Business Strategy 2026<\/a><\/p>\n\n\n\n

What Problem Does Oracle Solve?<\/h2>\n\n\n\n

Large organizations operate complicated technology environments containing databases, applications, computing infrastructure, security systems and industry-specific software. Historically, these systems often came from multiple vendors and were deployed in company-owned data centers, creating integration, maintenance, security and upgrade complexity.<\/p>\n\n\n\n

Oracle addresses this problem by providing a broad technology stack covering both applications and infrastructure<\/strong>. Its offerings can be deployed through Oracle Cloud, on-premise infrastructure, hybrid environments and increasingly through multicloud configurations. Oracle argues that this flexibility and interoperability are important competitive differentiators.<\/p>\n\n\n\n

This means Oracle can participate across a large portion of a customer’s enterprise IT architecture rather than selling only one layer of software.<\/p>\n\n\n\n

Oracle SWOT Analysis 2026<\/a><\/p>\n\n\n\n

Oracle Business Model<\/h2>\n\n\n\n

Oracle operates through three businesses:<\/p>\n\n\n\n

Cloud and software<\/strong>, hardware<\/strong>, and services<\/strong>.<\/p>\n\n\n\n

Cloud and software is overwhelmingly the largest, representing 87% of FY2026 revenue. The business includes Oracle Cloud Infrastructure (OCI), Oracle Cloud Applications (OCA), traditional software licenses and software support.<\/p>\n\n\n\n

The underlying model combines several revenue structures. Cloud creates recurring subscription and consumption revenue; software licenses generate upfront revenue; software support produces highly recurring maintenance revenue; hardware generates product and support revenue; and consulting and customer-success services help customers implement and operate Oracle technologies.<\/p>\n\n\n\n

The strategic direction is increasingly toward recurring cloud revenue.<\/p>\n\n\n\n

Oracle PESTEL Analysis 2026<\/a><\/p>\n\n\n\n

1. Oracle Cloud Infrastructure (OCI)<\/h2>\n\n\n\n

OCI has become one of the most important growth engines in Oracle’s business model.<\/p>\n\n\n\n

Oracle provides computing, GPU infrastructure, storage, networking, databases and other cloud-native services through OCI. The platform increasingly supports AI model training and inference as well as generative and agentic AI workloads.<\/p>\n\n\n\n

Customers generally pay through subscriptions or consumption-based arrangements. Oracle Cloud contracts typically last one to five years<\/strong>. Revenue is recognized over the contractual period or, for usage-based arrangements, as customers consume the services.<\/p>\n\n\n\n

OCI’s growth was particularly significant in FY2026:<\/p>\n\n\n\n

Cloud & Software Offering<\/th>FY2026 Revenue<\/th>YoY Growth<\/th><\/tr><\/thead>
Cloud Applications<\/td>$15.89B<\/td>11%<\/td><\/tr>
Cloud Infrastructure<\/td>$18.10B<\/td>77%<\/strong><\/td><\/tr>
Software Licenses<\/td>$4.74B<\/td>-9%<\/td><\/tr>
Software Support<\/td>$19.80B<\/td>1%<\/td><\/tr>
Cloud & Software Total<\/strong><\/td>$58.53B<\/strong><\/td>19%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

The numbers reveal a major shift in Oracle’s economics. Cloud infrastructure surpassed cloud applications in FY2026<\/strong>, accounting for 53% of total cloud revenue versus 42% in FY2025 and 35% in FY2024.<\/p>\n\n\n\n

AI infrastructure is therefore becoming increasingly important to Oracle’s business model.<\/p>\n\n\n\n

2. Oracle Cloud Applications<\/h2>\n\n\n\n

The second major cloud engine is Oracle Cloud Applications, or OCA.<\/p>\n\n\n\n

Oracle sells enterprise software applications through subscription agreements. Its portfolio includes Fusion Cloud ERP, HCM, CX and SCM<\/strong>, along with NetSuite and Oracle Health applications.<\/p>\n\n\n\n

Rather than requiring customers to install and maintain the software themselves, Oracle deploys, manages and updates the cloud applications while customers pay for access over a contractual period.<\/p>\n\n\n\n

Oracle’s strategy is strengthened by integration between applications. For example, Fusion Cloud ERP can share a common data model with HCM and CX, allowing customers to connect different business processes within the Oracle ecosystem.<\/p>\n\n\n\n

Cloud applications generated approximately $15.9 billion in FY2026<\/strong>, growing 11%.<\/p>\n\n\n\n

3. Software Support<\/h2>\n\n\n\n

One of the less visible but financially important parts of Oracle’s business model is its huge installed base of traditional enterprise software.<\/p>\n\n\n\n

Companies that buy Oracle software licenses can purchase support contracts providing technical support, updates and product enhancements.<\/p>\n\n\n\n

Substantially all software support customers renew their contracts after expiration. These contracts are generally billed in advance and recognized as revenue over the contractual period, usually one year.<\/p>\n\n\n\n

Oracle generated approximately $19.8 billion from software support in FY2026<\/strong>, making it larger than either OCI or cloud applications individually.<\/p>\n\n\n\n

This installed base gives Oracle a powerful recurring-revenue foundation while it transitions customers toward the cloud.<\/p>\n\n\n\n

4. Software Licenses<\/h2>\n\n\n\n

Oracle continues selling traditional software licenses for products such as:<\/p>\n\n\n\n

Oracle AI Database, Oracle Applications, Oracle Middleware and Java.<\/p>\n\n\n\n

Unlike cloud subscriptions, these transactions are generally perpetual licenses. Oracle normally recognizes the revenue upfront when the software becomes available to the customer.<\/p>\n\n\n\n

Software license revenue declined 9% to $4.74 billion in FY2026<\/strong>, illustrating the gradual shift from upfront software sales toward cloud-based recurring revenue.<\/p>\n\n\n\n

Importantly, Oracle does not simply abandon customers using on-premise products. It provides programs allowing customers to move their licenses and support relationships toward Oracle Cloud, effectively using its legacy installed base as a funnel for future cloud adoption.<\/p>\n\n\n\n

5. Oracle Database<\/h2>\n\n\n\n

Oracle’s database franchise sits at the center of the company’s technology ecosystem.<\/p>\n\n\n\n

Oracle AI Database can operate across Oracle Public Cloud, Cloud@Customer, dedicated regions, Oracle multicloud environments, third-party clouds and traditional on-premise data centers.<\/p>\n\n\n\n

This deployment flexibility is strategically important.<\/p>\n\n\n\n

Instead of requiring customers to move all their workloads exclusively into Oracle’s public cloud, Oracle can monetize database workloads across different environments.<\/p>\n\n\n\n

The company is also adding generative AI functionality directly into its database technologies. Features including AI Vector Search, Select AI and Private AI Agent Factory allow customers to use enterprise data for generative AI without necessarily moving that data into external databases.<\/p>\n\n\n\n

6. Multicloud and Hybrid Cloud<\/h2>\n\n\n\n

A particularly important element of Oracle’s evolving model is that it does not depend exclusively on customers choosing OCI as their only cloud.<\/p>\n\n\n\n

Oracle offers its database technologies in other hyperscale cloud environments and provides several alternative deployment models, including Multicloud Database, Exadata Cloud@Customer, OCI Dedicated Region, OCI Sovereign Cloud, Oracle Alloy and Compute Cloud@Customer<\/strong>.<\/p>\n\n\n\n

This expands Oracle’s addressable market.<\/p>\n\n\n\n

A company may therefore use another hyperscaler for parts of its technology environment while still paying Oracle for database or infrastructure services.<\/p>\n\n\n\n

7. Hardware and Engineered Systems<\/h2>\n\n\n\n

Oracle continues to sell physical technology infrastructure, including servers, storage and Oracle Engineered Systems.<\/p>\n\n\n\n

The hardware business represented approximately 5% of Oracle’s total FY2026 revenue<\/strong>.<\/p>\n\n\n\n

Products such as Oracle Exadata integrate Oracle database, operating-system, server, storage and networking technologies into optimized systems. Oracle can deploy these systems on-premise, through OCI, in multicloud partner data centers or in hybrid environments.<\/p>\n\n\n\n

Hardware therefore complements the broader database and cloud ecosystem rather than operating solely as an independent product business.<\/p>\n\n\n\n

8. Professional Services<\/h2>\n\n\n\n

Oracle also earns revenue by helping organizations implement and optimize its technologies.<\/p>\n\n\n\n

Its services include consulting around enterprise architecture, implementation, integration, application development and security assessments, along with customer-success services designed to improve product performance and availability.<\/p>\n\n\n\n

Services can also strengthen the broader ecosystem because successful implementation increases the likelihood that customers continue using and expanding Oracle products.<\/p>\n\n\n\n

The Recurring-Revenue Engine Behind Oracle<\/h2>\n\n\n\n

The strongest feature of Oracle’s business model is the combination of its installed enterprise customer base with increasingly recurring cloud revenue.<\/p>\n\n\n\n

Oracle can effectively move customers through a long-term monetization cycle:<\/p>\n\n\n\n

Enterprise customer \u2192 Oracle database\/applications \u2192 software support \u2192 cloud migration \u2192 OCI\/OCA consumption \u2192 AI workloads \u2192 additional cloud capacity<\/strong><\/p>\n\n\n\n

Support and cloud contracts create recurring relationships, while Oracle continues introducing new capabilities that can increase the customer’s technology consumption.<\/p>\n\n\n\n

Oracle spent $10.3 billion on R&D in FY2026<\/strong>, compared with $9.9 billion in FY2025 and $8.9 billion in FY2024, focusing on performance, security, reliability, integration, cost effectiveness and emerging technologies such as AI.<\/p>\n\n\n\n

AI Is Changing Oracle’s Business Model<\/h2>\n\n\n\n

AI represents more than another software feature for Oracle because it can drive demand for the underlying computing infrastructure.<\/p>\n\n\n\n

OCI offers GPU-based computing and high-performance infrastructure for AI model training and inference.<\/p>\n\n\n\n

Oracle is simultaneously embedding AI into its applications, databases and infrastructure products.<\/p>\n\n\n\n

This creates multiple potential monetization layers: Oracle can earn from the infrastructure required to train and run AI models, databases containing enterprise data, applications using AI, and associated cloud consumption.<\/p>\n\n\n\n

The effect is already visible in infrastructure growth, with OCI revenue increasing 77% in FY2026<\/strong>.<\/p>\n\n\n\n

Oracle’s Competitive Advantage<\/h2>\n\n\n\n

Oracle’s biggest structural advantage is the breadth of its technology stack.<\/p>\n\n\n\n

It operates across enterprise applications + databases + cloud infrastructure + AI infrastructure + middleware + hardware + support + services<\/strong>.<\/p>\n\n\n\n

That allows Oracle to integrate technologies that competitors may provide separately.<\/p>\n\n\n\n

Its large installed base creates another advantage. Existing customers already operate mission-critical Oracle databases and applications. Instead of acquiring every cloud customer from scratch, Oracle can migrate those workloads into Oracle Cloud.<\/p>\n\n\n\n

Oracle says customers migrating annual software-support contracts to Oracle Cloud contributed $5.4 billion to the increase in annualized cloud revenue over the last three fiscal years<\/strong>.<\/p>\n\n\n\n

Massive Contracted Cloud Demand<\/h2>\n\n\n\n

Perhaps the most striking indicator of Oracle’s changing business model is its remaining performance obligations, or RPO.<\/p>\n\n\n\n

Oracle reported:<\/p>\n\n\n\n

FY2025 RPO: $138 billion<\/strong><\/p>\n\n\n\n

FY2026 RPO: $638 billion<\/strong><\/p>\n\n\n\n

The increase was primarily attributable to significant cloud contracts signed during FY2026.<\/p>\n\n\n\n

RPO is not current revenue, but it represents contracted obligations that can translate into revenue over future periods. The scale of the increase indicates how rapidly Oracle’s future revenue base is shifting toward large, long-duration cloud commitments.<\/p>\n\n\n\n

The Cost of Becoming a Cloud and AI Infrastructure Company<\/h2>\n\n\n\n

There is an important trade-off in Oracle’s evolving business model: cloud infrastructure is far more capital intensive than selling software licenses.<\/p>\n\n\n\n

Oracle’s cash capital expenditures jumped from $21.2 billion in FY2025 to $55.7 billion in FY2026<\/strong>, primarily because of data-center expansion. Oracle expects this upward trend to continue as it adds capacity and new geographic data centers to meet cloud demand.<\/p>\n\n\n\n

So Oracle is transitioning from an extraordinarily asset-light software model toward a hybrid model with significantly higher infrastructure requirements.<\/p>\n\n\n\n

That helps explain why cloud and software segment margin declined from 63% in FY2025 to 59% in FY2026<\/strong>, even while segment revenue increased 19%.<\/p>\n\n\n\n

Future of Oracle’s Business Model<\/h2>\n\n\n\n

Oracle’s future increasingly depends on four connected engines: accelerating OCI and AI infrastructure, migrating its installed database and applications customers into cloud subscriptions, expanding Fusion\/NetSuite\/Oracle Health applications, and monetizing Oracle Database across Oracle Cloud, customer data centers and competing hyperscale clouds.<\/p>\n\n\n\n

The transformation can be summarized as:<\/p>\n\n\n\n

Software licenses + maintenance \u2192 cloud subscriptions \u2192 cloud infrastructure \u2192 multicloud database \u2192 AI infrastructure and applications<\/strong><\/p>\n\n\n\n

Cloud already represents 51% of total revenue, compared with 37% only two years earlier. Meanwhile, OCI grew 77% in FY2026 and Oracle ended the year with $638 billion of RPO.<\/p>\n\n\n\n

The result is an Oracle that increasingly resembles a full-stack enterprise cloud and AI infrastructure company<\/strong>, while retaining the highly valuable database, software-support and enterprise-application franchises that built the company.<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

Oracle’s business model is built around monetizing enterprise technology across multiple layers. It earns recurring revenue from OCI and cloud applications, recurring support fees from its enormous software installed base, upfront revenue from software licenses, hardware and engineered systems revenue, and professional-services revenue.<\/p>\n\n\n\n

The biggest transformation is occurring inside the revenue mix. Cloud infrastructure revenue reached $18.1 billion and grew 77% in FY2026<\/strong>, cloud accounted for 51% of total company revenue, and future contracted obligations reached $638 billion. At the same time, Oracle is investing heavily in data centers to provide the computing capacity required for cloud and AI workloads.<\/p>\n\n\n\n

Oracle’s business model in 2026 can therefore be understood as a transition from selling enterprise software to monetizing the entire enterprise technology stack\u2014applications, data, databases, cloud infrastructure and AI.<\/strong><\/p>\n\n\n\n

Source: Oracle Annual Report<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Explore Oracle\u2019s business model in 2026 and how it makes money from OCI, AI infrastructure, cloud applications, databases, software support, licenses, hardware and services.<\/p>\n","protected":false},"author":1,"featured_media":25723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[166],"tags":[],"class_list":{"0":"post-25742","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-model"},"yoast_head":"\nOracle Business Model 2026: How Does Oracle Make Money? - The Strategy Story<\/title>\n<meta name=\"description\" content=\"Explore Oracle\u2019s business model in 2026 and how it makes money from OCI, AI infrastructure, cloud applications, databases, software support, licenses, hardware and services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestrategystory.com\/blog\/oracle-business-model-2026-how-does-oracle-make-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oracle Business Model 2026: How Does Oracle Make Money? - The Strategy Story\" \/>\n<meta property=\"og:description\" content=\"Explore Oracle\u2019s business model in 2026 and how it makes money from OCI, AI infrastructure, cloud applications, databases, software support, licenses, hardware and services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thestrategystory.com\/blog\/oracle-business-model-2026-how-does-oracle-make-money\/\" \/>\n<meta property=\"og:site_name\" content=\"The Strategy Story\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-13T11:09:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-13T11:19:42+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/thestrategystory.com\/blog\/wp-content\/uploads\/2026\/09\/boliviainteligente-k2jksaz9oWg-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/oracle-business-model-2026-how-does-oracle-make-money\/\",\"url\":\"https:\/\/thestrategystory.com\/blog\/oracle-business-model-2026-how-does-oracle-make-money\/\",\"name\":\"Oracle Business Model 2026: How Does Oracle Make Money? - The Strategy Story\",\"isPartOf\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/#website\"},\"datePublished\":\"2026-09-13T11:09:08+00:00\",\"dateModified\":\"2026-09-13T11:19:42+00:00\",\"author\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972\"},\"description\":\"Explore Oracle\u2019s business model in 2026 and how it makes money from OCI, AI infrastructure, cloud applications, databases, software support, licenses, hardware and services.\",\"breadcrumb\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/oracle-business-model-2026-how-does-oracle-make-money\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thestrategystory.com\/blog\/oracle-business-model-2026-how-does-oracle-make-money\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/oracle-business-model-2026-how-does-oracle-make-money\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thestrategystory.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Oracle Business Model 2026: How Does Oracle Make Money?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#website\",\"url\":\"https:\/\/thestrategystory.com\/blog\/\",\"name\":\"The Strategy Story\",\"description\":\"Simplifying Business Strategies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thestrategystory.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/thestrategystory.com\/blog\"],\"url\":\"https:\/\/thestrategystory.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Oracle Business Model 2026: How Does Oracle Make Money? - The Strategy Story","description":"Explore Oracle\u2019s business model in 2026 and how it makes money from OCI, AI infrastructure, cloud applications, databases, software support, licenses, hardware and services.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thestrategystory.com\/blog\/oracle-business-model-2026-how-does-oracle-make-money\/","og_locale":"en_US","og_type":"article","og_title":"Oracle Business Model 2026: How Does Oracle Make Money? - The Strategy Story","og_description":"Explore Oracle\u2019s business model in 2026 and how it makes money from OCI, AI infrastructure, cloud applications, databases, software support, licenses, hardware and services.","og_url":"https:\/\/thestrategystory.com\/blog\/oracle-business-model-2026-how-does-oracle-make-money\/","og_site_name":"The Strategy Story","article_published_time":"2026-09-13T11:09:08+00:00","article_modified_time":"2026-09-13T11:19:42+00:00","og_image":[{"width":640,"height":400,"url":"http:\/\/thestrategystory.com\/blog\/wp-content\/uploads\/2026\/09\/boliviainteligente-k2jksaz9oWg-unsplash-1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thestrategystory.com\/blog\/oracle-business-model-2026-how-does-oracle-make-money\/","url":"https:\/\/thestrategystory.com\/blog\/oracle-business-model-2026-how-does-oracle-make-money\/","name":"Oracle Business Model 2026: How Does Oracle Make Money? - The Strategy Story","isPartOf":{"@id":"https:\/\/thestrategystory.com\/blog\/#website"},"datePublished":"2026-09-13T11:09:08+00:00","dateModified":"2026-09-13T11:19:42+00:00","author":{"@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972"},"description":"Explore Oracle\u2019s business model in 2026 and how it makes money from OCI, AI infrastructure, cloud applications, databases, software support, licenses, hardware and services.","breadcrumb":{"@id":"https:\/\/thestrategystory.com\/blog\/oracle-business-model-2026-how-does-oracle-make-money\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thestrategystory.com\/blog\/oracle-business-model-2026-how-does-oracle-make-money\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thestrategystory.com\/blog\/oracle-business-model-2026-how-does-oracle-make-money\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thestrategystory.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Oracle Business Model 2026: How Does Oracle Make Money?"}]},{"@type":"WebSite","@id":"https:\/\/thestrategystory.com\/blog\/#website","url":"https:\/\/thestrategystory.com\/blog\/","name":"The Strategy Story","description":"Simplifying Business Strategies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thestrategystory.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thestrategystory.com\/blog"],"url":"https:\/\/thestrategystory.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/25742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/comments?post=25742"}],"version-history":[{"count":3,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/25742\/revisions"}],"predecessor-version":[{"id":25752,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/25742\/revisions\/25752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/media\/25723"}],"wp:attachment":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/media?parent=25742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/categories?post=25742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/tags?post=25742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}