{"id":25711,"date":"2026-09-13T05:47:45","date_gmt":"2026-09-13T05:47:45","guid":{"rendered":"https:\/\/thestrategystory.com\/blog\/?p=25711"},"modified":"2026-09-13T05:48:45","modified_gmt":"2026-09-13T05:48:45","slug":"mastercard-pestel-analysis-2026","status":"publish","type":"post","link":"https:\/\/thestrategystory.com\/blog\/mastercard-pestel-analysis-2026\/","title":{"rendered":"Mastercard PESTEL Analysis 2026"},"content":{"rendered":"\n

Mastercard operates at the intersection of global finance, technology and commerce, making its performance highly sensitive to government regulation, economic conditions, consumer behavior, technological disruption, environmental events and legal scrutiny. Its network spans more than 220 countries and territories, while its business increasingly extends beyond cards into real-time payments, cybersecurity, AI, open finance and blockchain-based payment models.<\/p>\n\n\n\n

The following Mastercard PESTEL Analysis 2026 is based strictly on Mastercard\u2019s 2025 Annual Report.<\/p>\n\n\n\n

Mastercard Business Model 2026: How Does Mastercard Make Money?<\/a><\/p>\n\n\n\n

Political Factors Affecting Mastercard<\/h2>\n\n\n\n

1. Government Regulation of Payment Networks<\/h3>\n\n\n\n

Mastercard operates under extensive government oversight. Regulation covers interchange rates, surcharging, account-based payments, issuer and acquirer practices, anti-money laundering, economic sanctions and anti-corruption. Changes in these policies can materially alter the economics and operation of Mastercard\u2019s network.<\/p>\n\n\n\n

2. Interchange Regulation Can Affect the Payment Ecosystem<\/h3>\n\n\n\n

Governments increasingly regulate interchange fees and routing. Mastercard notes U.S. debit interchange caps, proposed U.S. credit-routing mandates and EU caps on consumer credit and debit interchange. New Zealand has also approved caps on most cross-border interchange transactions effective May 2026.<\/p>\n\n\n\n

3. Government-Supported Payment Systems Increase Competition<\/h3>\n\n\n\n

Preferential or protective government actions are specifically identified by Mastercard as a business risk. Domestic governments can promote local payment networks or alternative infrastructure, potentially reducing the role of international networks such as Mastercard.<\/p>\n\n\n\n

4. Geopolitical and Trade Policies Affect Payment Activity<\/h3>\n\n\n\n

Uncertain global trade policies, tariffs and other government actions can affect consumer and business spending and Mastercard’s stakeholder relationships. Changing political regimes and government intervention in financial institutions can also influence customers\u2019 strategic decisions.<\/p>\n\n\n\n

5. Mastercard Is Increasingly Treated as Critical Infrastructure<\/h3>\n\n\n\n

Mastercard has been designated a systemically important payment system in the EU<\/strong>, while Vocalink and Mastercard are subject to oversight in the UK. Some jurisdictions also classify Mastercard infrastructure as critical, bringing additional governance, resilience, cybersecurity and reporting requirements.<\/p>\n\n\n\n

Economic Factors Affecting Mastercard<\/h2>\n\n\n\n

1. Consumer Spending Drives Payment Volumes<\/h3>\n\n\n\n

Mastercard\u2019s economics depend heavily on consumer and business spending. Economic downturns can reduce domestic and cross-border expenditure, while customers may respond to weaker conditions by issuing fewer Mastercard products or demanding higher incentives and greater cost stability.<\/p>\n\n\n\n

2. Cross-Border Travel Is an Important Economic Driver<\/h3>\n\n\n\n

Mastercard earns significant revenue from cross-border volume and switched transactions. These revenues fluctuate with international travel and currency-conversion activity, making tourism, international business and global economic conditions particularly important.<\/p>\n\n\n\n

3. Foreign Exchange Movements Affect Revenue<\/h3>\n\n\n\n

Mastercard operates across multiple currencies. Exchange-rate changes affect gross dollar volume, domestic and cross-border assessments, rebates and incentives. Its major functional currencies include the U.S. dollar, euro, British pound and Brazilian real.<\/p>\n\n\n\n

4. Interest Rates Create Financial Exposure<\/h3>\n\n\n\n

Mastercard holds fixed- and variable-rate securities and also has fixed-rate debt. Changes in interest rates therefore affect investment values and financing exposures, although the company estimated that a 100-basis-point adverse change would not have materially affected its investments at year-end 2025.<\/p>\n\n\n\n

5. Digitalization Expands Mastercard’s Addressable Market<\/h3>\n\n\n\n

Economic activity that moves from cash, checks and manual invoicing toward electronic payments can expand Mastercard’s opportunity. The company is targeting consumer payments as well as commercial purchases, B2B invoices, remittances and government disbursements.<\/p>\n\n\n\n

Mastercard Business Strategy 2026<\/a><\/p>\n\n\n\n

Social Factors Affecting Mastercard<\/h2>\n\n\n\n

1. Consumers Continue Moving Toward Digital Payments<\/h3>\n\n\n\n

Changing consumer preferences favor faster and more convenient digital payment experiences. Mastercard is expanding mobile, online and contactless capabilities while developing solutions designed to make digital shopping and selling simpler, faster and more secure.<\/p>\n\n\n\n

2. Financial Inclusion Expands the Potential User Base<\/h3>\n\n\n\n

Mastercard\u2019s prepaid programs can serve people without conventional bank accounts or credit histories. The company identifies opportunities to support previously unbanked consumers through social-security payments, unemployment benefits, salary cards and other programs.<\/p>\n\n\n\n

3. Consumers Demand Greater Payment Choice<\/h3>\n\n\n\n

Mastercard is adapting to consumers wanting greater control over how transactions are funded. In 2025, it launched Mastercard One Credential, which allows consumers greater choice over preferred funding options across different payment solutions.<\/p>\n\n\n\n

4. Trust Is Critical to Digital Payment Adoption<\/h3>\n\n\n\n

Consumers must trust that digital transactions and personal information are protected. Mastercard therefore uses fraud detection, dispute resolution, transaction transparency and zero-liability protections to strengthen confidence in its payment ecosystem.<\/p>\n\n\n\n

5. Premiumization Creates New Consumer Opportunities<\/h3>\n\n\n\n

Mastercard is also targeting affluent consumers through premium products and benefits. In 2025, it introduced products including the Mastercard Collection and World Legend Mastercard, reflecting an opportunity to increase top-of-wallet preference among higher-spending customer segments.<\/p>\n\n\n\n

Mastercard SWOT Analysis 2026<\/a><\/p>\n\n\n\n

Technological Factors Affecting Mastercard<\/h2>\n\n\n\n

1. AI Is Transforming Payments and Commerce<\/h3>\n\n\n\n

Mastercard is using AI in fraud detection, analytics and emerging agentic commerce. Its security technology scans billions of data points across millions of transactions, while Mastercard Agent Pay is designed to support AI-assisted and automated purchasing.<\/p>\n\n\n\n

2. Tokenization Is Replacing Traditional Card Credentials<\/h3>\n\n\n\n

Mastercard is replacing card numbers with secure tokens while expanding biometric authentication, Payment Passkey, Click to Pay and Secure Card on File. These technologies can improve security, approval rates and digital checkout experiences.<\/p>\n\n\n\n

3. Blockchain and Stablecoins Could Reshape Payments<\/h3>\n\n\n\n

Mastercard is developing capabilities for blockchain-based payment models, crypto-linked cards and stablecoin settlement. Rather than treating blockchain solely as a competitive threat, it is attempting to integrate emerging digital-asset infrastructure into its network.<\/p>\n\n\n\n

4. Real-Time and Account-to-Account Payments Challenge Card Networks<\/h3>\n\n\n\n

Mastercard has expanded into ACH and real-time account-based payments. These technologies create alternative ways to move money without traditional card rails, making Mastercard\u2019s ability to operate across multiple payment networks strategically important.<\/p>\n\n\n\n

5. Cybersecurity Becomes More Important as Payments Digitize<\/h3>\n\n\n\n

Mastercard safeguards sensitive personal and payment information across global technology infrastructure. It maintains multiple layers of network protection, enterprise resilience programs, third-party assessments and continuous vulnerability testing.<\/p>\n\n\n\n

Environmental Factors Affecting Mastercard<\/h2>\n\n\n\n

1. Weather Events Can Disrupt Cross-Border Activity<\/h3>\n\n\n\n

Mastercard explicitly notes that cross-border payment activity can be adversely affected by weather alongside geopolitical, economic and health conditions. Severe environmental events can therefore reduce travel, commerce and transaction volumes.<\/p>\n\n\n\n

2. Physical Infrastructure Must Remain Resilient<\/h3>\n\n\n\n

Mastercard\u2019s role as critical payment infrastructure means its systems must remain available during disruptive events. Its business-continuity solutions are designed to enable uninterrupted commerce, including backup authorization when an issuer\u2019s systems become unavailable.<\/p>\n\n\n\n

3. Digital Payments Reduce Dependence on Physical Payment Processes<\/h3>\n\n\n\n

Mastercard continues enabling electronic, mobile and contactless transactions, including technologies such as Tap on Phone that allow merchants to accept payments without additional dedicated hardware. This changes the physical infrastructure needed to participate in commerce.<\/p>\n\n\n\n

4. Expanding Technology Infrastructure Creates Operational Requirements<\/h3>\n\n\n\n

Growth in real-time processing, cybersecurity, AI and digital services requires Mastercard to maintain resilient technology infrastructure. Environmental disruptions affecting infrastructure or external service providers could therefore influence network availability and business continuity.<\/p>\n\n\n\n

5. Environmental Issues Are Less Materially Emphasized Than Other PESTEL Factors<\/h3>\n\n\n\n

Mastercard\u2019s 2025 Form 10-K places substantially greater emphasis on regulation, technology, cybersecurity, macroeconomic conditions and litigation than on direct environmental exposures. Therefore, based strictly on the Annual Report, environmental factors appear less central to Mastercard\u2019s immediate business risk profile than the other PESTEL categories.<\/p>\n\n\n\n

Legal Factors Affecting Mastercard<\/h2>\n\n\n\n

1. Antitrust Litigation Remains a Major Risk<\/h3>\n\n\n\n

Mastercard has faced long-running U.S. litigation alleging that interchange fees and certain merchant acceptance rules violated antitrust laws. Mastercard states that regulatory and legal decisions involving interchange and acceptance practices could materially affect its future growth and financial condition.<\/p>\n\n\n\n

2. Significant Interchange Litigation Continues<\/h3>\n\n\n\n

By the fourth quarter of 2025, Mastercard had settled with the vast majority of remaining individual opt-out merchants, with settlements covering more than 90% of its U.S. interchange volume when combined with the damages-class settlement. However, litigation with remaining merchant groups continued into 2026.<\/p>\n\n\n\n

3. Privacy and Data Laws Are Increasingly Important<\/h3>\n\n\n\n

Mastercard specifically identifies regulation covering privacy, data, AI, information security and the digital economy<\/strong> as a material external factor. Its growing use of proprietary transaction data and AI therefore brings increasing compliance responsibilities.<\/p>\n\n\n\n

4. AML, Sanctions and Anti-Corruption Laws Increase Compliance Complexity<\/h3>\n\n\n\n

Mastercard operates globally and is subject to rules covering anti-money laundering, counter-terrorist financing, economic sanctions and anti-corruption. Expansion into cross-border money movement and new payment rails increases the importance of maintaining effective compliance systems.<\/p>\n\n\n\n

5. Tax Laws Can Materially Affect Earnings<\/h3>\n\n\n\n

Mastercard operates across numerous tax jurisdictions and is exposed to changing international tax rules. In 2025, the company recorded $233 million associated with Pillar Two rules<\/strong>, illustrating how changes in global tax frameworks can affect its effective tax burden.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Explore Mastercard PESTEL Analysis 2026 covering payment regulation, consumer spending, digital payments, AI, cybersecurity, tokenization, stablecoins, interchange rules, antitrust litigation and global economic risks.<\/p>\n","protected":false},"author":1,"featured_media":25707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[156],"tags":[],"class_list":{"0":"post-25711","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pestel-analysis"},"yoast_head":"\nMastercard PESTEL Analysis 2026 - The Strategy Story<\/title>\n<meta name=\"description\" content=\"Explore Mastercard PESTEL Analysis 2026 covering payment regulation, consumer spending, digital payments, AI, cybersecurity, tokenization, stablecoins, interchange rules, antitrust litigation and global economic risks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestrategystory.com\/blog\/mastercard-pestel-analysis-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastercard PESTEL Analysis 2026 - The Strategy Story\" \/>\n<meta property=\"og:description\" content=\"Explore Mastercard PESTEL Analysis 2026 covering payment regulation, consumer spending, digital payments, AI, cybersecurity, tokenization, stablecoins, interchange rules, antitrust litigation and global economic risks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thestrategystory.com\/blog\/mastercard-pestel-analysis-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"The Strategy Story\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-13T05:47:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-13T05:48:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/thestrategystory.com\/blog\/wp-content\/uploads\/2026\/09\/kvistholt-photography-oZPwn40zCK4-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/mastercard-pestel-analysis-2026\/\",\"url\":\"https:\/\/thestrategystory.com\/blog\/mastercard-pestel-analysis-2026\/\",\"name\":\"Mastercard PESTEL Analysis 2026 - The Strategy Story\",\"isPartOf\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/#website\"},\"datePublished\":\"2026-09-13T05:47:45+00:00\",\"dateModified\":\"2026-09-13T05:48:45+00:00\",\"author\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972\"},\"description\":\"Explore Mastercard PESTEL Analysis 2026 covering payment regulation, consumer spending, digital payments, AI, cybersecurity, tokenization, stablecoins, interchange rules, antitrust litigation and global economic risks.\",\"breadcrumb\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/mastercard-pestel-analysis-2026\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thestrategystory.com\/blog\/mastercard-pestel-analysis-2026\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/mastercard-pestel-analysis-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thestrategystory.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mastercard PESTEL Analysis 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#website\",\"url\":\"https:\/\/thestrategystory.com\/blog\/\",\"name\":\"The Strategy Story\",\"description\":\"Simplifying Business Strategies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thestrategystory.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/thestrategystory.com\/blog\"],\"url\":\"https:\/\/thestrategystory.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mastercard PESTEL Analysis 2026 - The Strategy Story","description":"Explore Mastercard PESTEL Analysis 2026 covering payment regulation, consumer spending, digital payments, AI, cybersecurity, tokenization, stablecoins, interchange rules, antitrust litigation and global economic risks.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thestrategystory.com\/blog\/mastercard-pestel-analysis-2026\/","og_locale":"en_US","og_type":"article","og_title":"Mastercard PESTEL Analysis 2026 - The Strategy Story","og_description":"Explore Mastercard PESTEL Analysis 2026 covering payment regulation, consumer spending, digital payments, AI, cybersecurity, tokenization, stablecoins, interchange rules, antitrust litigation and global economic risks.","og_url":"https:\/\/thestrategystory.com\/blog\/mastercard-pestel-analysis-2026\/","og_site_name":"The Strategy Story","article_published_time":"2026-09-13T05:47:45+00:00","article_modified_time":"2026-09-13T05:48:45+00:00","og_image":[{"width":640,"height":427,"url":"http:\/\/thestrategystory.com\/blog\/wp-content\/uploads\/2026\/09\/kvistholt-photography-oZPwn40zCK4-unsplash.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thestrategystory.com\/blog\/mastercard-pestel-analysis-2026\/","url":"https:\/\/thestrategystory.com\/blog\/mastercard-pestel-analysis-2026\/","name":"Mastercard PESTEL Analysis 2026 - The Strategy Story","isPartOf":{"@id":"https:\/\/thestrategystory.com\/blog\/#website"},"datePublished":"2026-09-13T05:47:45+00:00","dateModified":"2026-09-13T05:48:45+00:00","author":{"@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972"},"description":"Explore Mastercard PESTEL Analysis 2026 covering payment regulation, consumer spending, digital payments, AI, cybersecurity, tokenization, stablecoins, interchange rules, antitrust litigation and global economic risks.","breadcrumb":{"@id":"https:\/\/thestrategystory.com\/blog\/mastercard-pestel-analysis-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thestrategystory.com\/blog\/mastercard-pestel-analysis-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thestrategystory.com\/blog\/mastercard-pestel-analysis-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thestrategystory.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Mastercard PESTEL Analysis 2026"}]},{"@type":"WebSite","@id":"https:\/\/thestrategystory.com\/blog\/#website","url":"https:\/\/thestrategystory.com\/blog\/","name":"The Strategy Story","description":"Simplifying Business Strategies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thestrategystory.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thestrategystory.com\/blog"],"url":"https:\/\/thestrategystory.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/25711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/comments?post=25711"}],"version-history":[{"count":2,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/25711\/revisions"}],"predecessor-version":[{"id":25713,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/25711\/revisions\/25713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/media\/25707"}],"wp:attachment":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/media?parent=25711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/categories?post=25711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/tags?post=25711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}