{"id":22652,"date":"2023-11-09T06:39:56","date_gmt":"2023-11-09T06:39:56","guid":{"rendered":"https:\/\/thestrategystory.com\/blog\/?p=22652"},"modified":"2023-11-09T06:39:58","modified_gmt":"2023-11-09T06:39:58","slug":"carlsberg-swot-analysis","status":"publish","type":"post","link":"https:\/\/thestrategystory.com\/blog\/carlsberg-swot-analysis\/","title":{"rendered":"Carlsberg SWOT Analysis"},"content":{"rendered":"\n<p>Before we dive deep into the SWOT analysis, let&#8217;s get the business overview of Carlsberg. Carlsberg A\/S is a global brewery company founded in 1847 by J.C. Jacobsen and headquartered in Copenhagen, Denmark. The company is one of the largest brewing groups in the world, with a significant portfolio of beer and other beverage brands. Its product range includes Carlsberg, Tuborg, Baltika, and various regional brands.<\/p>\n\n\n\n<p><strong>Business Operations:&nbsp;<\/strong>Carlsberg operates primarily in the brewing sector but has expanded into other markets, such as non-alcoholic beverages and malt production. The company&#8217;s operations are spread across three major regions: Western Europe, Eastern Europe, and Asia.<\/p>\n\n\n\n<p><strong>Product Innovation:&nbsp;<\/strong>Carlsberg strongly emphasizes innovation and sustainability in their production. It consistently invests in developing new products to suit changing consumer tastes, including organic beers, alcohol-free beers, and other specialty beverages.<\/p>\n\n\n\n<p><strong>Market Presence:&nbsp;<\/strong>With a substantial presence in more than 150 markets globally, Carlsberg has a well-established distribution network and is known for its strategic partnerships and acquisitions, expanding its market presence.<\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/www.carlsberggroup.com\/newsroom\/fy-2022-financial-statement\/\" rel=\"noreferrer noopener\"><strong>Financial Performance 2022<\/strong><\/a>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reported revenue growth of 16.9% to DKK 70,265m ($10bn).<\/li>\n\n\n\n<li>Reported operating profit growth of 13.2% to DKK 11,470m ($1.67bn). Operating margin 16.3%.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Here is the SWOT analysis for&nbsp;<\/strong>Carlsberg<\/h2>\n\n\n\n<p>A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. It involves identifying the internal and external factors that can affect a venture&#8217;s success or failure and analyzing them to develop a strategic plan. In this article, we do a SWOT Analysis of Carlsberg.<\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/thestrategystory.com\/blog\/swot-analysis-meaning-importance-and-examples\/\" rel=\"noreferrer noopener\">SWOT Analysis: Meaning, Importance, and Examples<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Strengths<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Strong Brand Portfolio<\/strong>: Carlsberg has a diverse range of well-known beer brands like Carlsberg, Tuborg and a collection of local specialty and craft beers.<\/li>\n\n\n\n<li><strong>Global Presence<\/strong>: With products sold in over 150 countries, Carlsberg has a broad global reach, allowing for a diversified market presence and reduced dependence on any single market.<\/li>\n\n\n\n<li><strong>Strategic Partnerships and Acquisitions<\/strong>: Carlsberg has expanded its international presence through strategic joint ventures and acquisitions, strengthening its market position in various regions.<\/li>\n\n\n\n<li><strong>Commitment to Sustainability<\/strong>: The company&#8217;s sustainability initiatives, particularly its &#8220;Together Towards ZERO&#8221; campaign, resonate well with the growing consumer demand for environmentally responsible products.<\/li>\n\n\n\n<li><strong>Innovative Products<\/strong>: Carlsberg has been at the forefront of developing new products, including alcohol-free beers and other innovative beverages that cater to evolving consumer tastes.<\/li>\n\n\n\n<li><strong>Research and Development<\/strong>: The company&#8217;s investment in research, as seen with the Carlsberg Research Laboratory, has led to technological advancements and efficiencies in brewing processes.<\/li>\n\n\n\n<li><strong>Strong Distribution Network<\/strong>: Carlsberg has a well-organized and efficient distribution network, ensuring its products&#8217; wide availability.<\/li>\n\n\n\n<li><strong>Marketing and Sponsorship<\/strong>: Effective marketing campaigns and sponsorship deals, particularly within sports, have enhanced Carlsberg&#8217;s brand recognition and loyalty.<\/li>\n\n\n\n<li><strong>Operational Efficiency<\/strong>: The company&#8217;s focus on optimizing operations has led to cost savings and improved profit margins.<\/li>\n\n\n\n<li><strong>Quality and Craftsmanship<\/strong>: Carlsberg is known for its quality brewing processes and the craftsmanship that goes into producing its beers, which consumers worldwide appreciate.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The History of Carlsberg \ud83c\udf7a Animated Video \ud83c\udf7a #CarlsbergHistory\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/T3LFRx9yYJk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Weaknesses<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>High Dependence on Certain Markets<\/strong>: While Carlsberg has a global presence, it might rely heavily on specific markets for its sales and profits, making it vulnerable to regional economic downturns or policy changes.<\/li>\n\n\n\n<li><strong>Intense Competition<\/strong>: The brewing industry is highly competitive, with many global and local players. Carlsberg competes with other large multinational breweries and a growing number of craft beer companies, which may limit its market share growth in specific segments.<\/li>\n\n\n\n<li><strong>Regulatory Challenges<\/strong>: The alcoholic beverage industry is subject to stringent regulations, which vary by country. Compliance with these regulations can be costly and time-consuming.<\/li>\n\n\n\n<li><strong>Currency Fluctuations<\/strong>: As an international company, Carlsberg is subject to risks from currency exchange rate fluctuations, which can affect profitability and complicate pricing strategies.<\/li>\n\n\n\n<li><strong>Health and Wellness Trends<\/strong>: The growing consumer focus on health and wellness could reduce the demand for alcoholic beverages, impacting Carlsberg&#8217;s sales.<\/li>\n\n\n\n<li><strong>Price Sensitivity<\/strong>: In some markets, consumers may be highly price-sensitive, forcing Carlsberg to engage in price wars with competitors, affecting margins.<\/li>\n\n\n\n<li><strong>Product Recalls and Quality Issues<\/strong>: Any potential product recalls or quality control issues can damage the brand&#8217;s reputation and result in financial loss.<\/li>\n\n\n\n<li><strong>Limited Diversification<\/strong>: Though Carlsberg has a broad portfolio of beer products, its limited diversification outside the alcoholic beverage sector could be a weakness, as it might not be able to offset declines in beer consumption with other product revenues.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bloomberg Turnaround: Carlsberg\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/mBlZUN_McCs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Opportunities<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Expanding Market<\/strong>: The growing middle class in emerging markets presents a significant opportunity for Carlsberg to expand its customer base, especially in Asia and Africa.<\/li>\n\n\n\n<li><strong>Craft and Specialty Beers<\/strong>: There is a rising trend in the consumption of craft and specialty beers. Carlsberg could leverage this by expanding its portfolio in this category or through strategic acquisitions of craft breweries.<\/li>\n\n\n\n<li><strong>Alcohol-Free Beverages<\/strong>: Increasing health consciousness among consumers has led to a surge in demand for non-alcoholic and low-alcohol beers. Carlsberg can invest more in developing and marketing these products.<\/li>\n\n\n\n<li><strong>Sustainable Practices<\/strong>: As consumers become more environmentally aware, there is an opportunity for Carlsberg to lead the market with innovative sustainable practices, which can improve its brand image and appeal to a broader audience.<\/li>\n\n\n\n<li><strong>E-Commerce and Direct-to-Consumer Sales<\/strong>: The rise of online shopping offers Carlsberg an opportunity to sell directly to consumers, bypassing traditional retail channels and building a direct relationship with customers.<\/li>\n\n\n\n<li><strong>Digital Marketing<\/strong>: Utilizing digital channels for marketing campaigns can increase brand visibility and engagement, especially among younger consumers.<\/li>\n\n\n\n<li><strong>Product Innovation<\/strong>: Continuous innovation in flavors, packaging, and brewing techniques can attract new customers and meet changing consumer preferences.<\/li>\n\n\n\n<li><strong>Expansion of Distribution Networks<\/strong>: Enhancing distribution channels, especially in underpenetrated markets, could increase sales and market share.<\/li>\n\n\n\n<li><strong>Partnerships and Collaborations<\/strong>: Collaborating with other companies for cross-promotion or co-branding efforts can reach new customer segments and markets.<\/li>\n\n\n\n<li><strong>Changing Consumption Patterns<\/strong>: Tapping into new consumption occasions, such as non-traditional meal pairings or creating beer-based cocktails, can open up additional growth opportunities.<\/li>\n\n\n\n<li><strong>Health and Wellness<\/strong>: Capitalizing on the wellness trend, Carlsberg could develop products that cater to health-conscious consumers, such as organic or gluten-free beers.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Carlsberg Foundations | Science &amp; Crops of the Future\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/T3tTRhrKFBs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Threats<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Intense Industry Competition<\/strong>: The beer industry is highly competitive, with numerous global players and a growing craft beer movement, which can erode Carlsberg&#8217;s market share and pressure pricing.<\/li>\n\n\n\n<li><strong>Regulatory Risks<\/strong>: Governments may impose stricter regulations on the production and sale of alcoholic beverages, including higher taxes, marketing restrictions, and limitations on alcohol content, which can affect sales and profit margins.<\/li>\n\n\n\n<li><strong>Changes in Consumer Preferences<\/strong>: A shift in consumer preferences towards healthier lifestyles could decrease the demand for alcoholic beverages, including beer.<\/li>\n\n\n\n<li><strong>Economic Fluctuations<\/strong>: Economic downturns can reduce consumer spending on non-essential items like alcoholic beverages, negatively impacting Carlsberg&#8217;s sales.<\/li>\n\n\n\n<li><strong>Supply Chain Disruptions<\/strong>: Events like natural disasters, pandemics, or geopolitical issues can disrupt supply chains, leading to shortages of raw materials or distribution challenges.<\/li>\n\n\n\n<li><strong>Currency Volatility<\/strong>: As a company that operates on a global scale, fluctuations in currency exchange rates can impact Carlsberg&#8217;s financial results, particularly in emerging markets.<\/li>\n\n\n\n<li><strong>Legal Actions and Health Campaigns<\/strong>: Public health campaigns and legal actions against alcohol consumption can influence public opinion and discourage the use of alcoholic products.<\/li>\n\n\n\n<li><strong>Entry of New Competitors<\/strong>: The entry of new competitors, especially local brewers or international companies looking to expand, can create a more crowded marketplace.<\/li>\n\n\n\n<li><strong>Counterfeit Products<\/strong>: In some markets, there might be the presence of fake alcoholic beverages, which can affect brand reputation and revenue.<\/li>\n\n\n\n<li><strong>Technological Advancements<\/strong>: Technological changes can disrupt traditional business models, and Carlsberg will need to keep up with these changes to remain competitive, especially in digital marketing and e-commerce.<\/li>\n\n\n\n<li><strong>Resource Scarcity<\/strong>: Water scarcity and other essential raw materials due to environmental changes and global warming can significantly threaten production capabilities.<\/li>\n\n\n\n<li><strong>Alcohol Policies<\/strong>: Policies aimed at reducing alcohol abuse, like minimum pricing or advertising bans, can impact sales, especially in European markets where such policies are common.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/thestrategystory.com\/blog\/category\/swot-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out the SWOT Analysis of Global Businesses<\/a><\/h4>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business. In this article we do a SWOT Analysis of Carlsberg.<\/p>\n","protected":false},"author":1,"featured_media":22653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[111],"tags":[110],"class_list":{"0":"post-22652","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-swot-analysis","8":"tag-swot-analysis"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carlsberg SWOT Analysis - The Strategy Story<\/title>\n<meta name=\"description\" content=\"A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business. In this article we do a SWOT Analysis of Carlsberg.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestrategystory.com\/blog\/carlsberg-swot-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carlsberg SWOT Analysis - The Strategy Story\" \/>\n<meta property=\"og:description\" content=\"A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business. In this article we do a SWOT Analysis of Carlsberg.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thestrategystory.com\/blog\/carlsberg-swot-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"The Strategy Story\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-09T06:39:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-09T06:39:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/thestrategystory.com\/blog\/wp-content\/uploads\/2023\/11\/elin-tabitha-GRQXwIuW0VQ-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/carlsberg-swot-analysis\/\",\"url\":\"https:\/\/thestrategystory.com\/blog\/carlsberg-swot-analysis\/\",\"name\":\"Carlsberg SWOT Analysis - The Strategy Story\",\"isPartOf\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/#website\"},\"datePublished\":\"2023-11-09T06:39:56+00:00\",\"dateModified\":\"2023-11-09T06:39:58+00:00\",\"author\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972\"},\"description\":\"A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business. In this article we do a SWOT Analysis of Carlsberg.\",\"breadcrumb\":{\"@id\":\"https:\/\/thestrategystory.com\/blog\/carlsberg-swot-analysis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thestrategystory.com\/blog\/carlsberg-swot-analysis\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/carlsberg-swot-analysis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thestrategystory.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Carlsberg SWOT Analysis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#website\",\"url\":\"https:\/\/thestrategystory.com\/blog\/\",\"name\":\"The Strategy Story\",\"description\":\"Simplifying Business Strategies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thestrategystory.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/thestrategystory.com\/blog\"],\"url\":\"https:\/\/thestrategystory.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Carlsberg SWOT Analysis - The Strategy Story","description":"A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business. In this article we do a SWOT Analysis of Carlsberg.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thestrategystory.com\/blog\/carlsberg-swot-analysis\/","og_locale":"en_US","og_type":"article","og_title":"Carlsberg SWOT Analysis - The Strategy Story","og_description":"A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business. In this article we do a SWOT Analysis of Carlsberg.","og_url":"https:\/\/thestrategystory.com\/blog\/carlsberg-swot-analysis\/","og_site_name":"The Strategy Story","article_published_time":"2023-11-09T06:39:56+00:00","article_modified_time":"2023-11-09T06:39:58+00:00","og_image":[{"width":640,"height":427,"url":"http:\/\/thestrategystory.com\/blog\/wp-content\/uploads\/2023\/11\/elin-tabitha-GRQXwIuW0VQ-unsplash.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thestrategystory.com\/blog\/carlsberg-swot-analysis\/","url":"https:\/\/thestrategystory.com\/blog\/carlsberg-swot-analysis\/","name":"Carlsberg SWOT Analysis - The Strategy Story","isPartOf":{"@id":"https:\/\/thestrategystory.com\/blog\/#website"},"datePublished":"2023-11-09T06:39:56+00:00","dateModified":"2023-11-09T06:39:58+00:00","author":{"@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972"},"description":"A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business. In this article we do a SWOT Analysis of Carlsberg.","breadcrumb":{"@id":"https:\/\/thestrategystory.com\/blog\/carlsberg-swot-analysis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thestrategystory.com\/blog\/carlsberg-swot-analysis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thestrategystory.com\/blog\/carlsberg-swot-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thestrategystory.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Carlsberg SWOT Analysis"}]},{"@type":"WebSite","@id":"https:\/\/thestrategystory.com\/blog\/#website","url":"https:\/\/thestrategystory.com\/blog\/","name":"The Strategy Story","description":"Simplifying Business Strategies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thestrategystory.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/2f78fc259746b58da95619cc4c1a7972","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thestrategystory.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/12ad6ed4e2acceb2ca63d603c4f581010634a4b2ec37d408ef885f33d01bac54?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/thestrategystory.com\/blog"],"url":"https:\/\/thestrategystory.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/22652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/comments?post=22652"}],"version-history":[{"count":1,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/22652\/revisions"}],"predecessor-version":[{"id":22654,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/posts\/22652\/revisions\/22654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/media\/22653"}],"wp:attachment":[{"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/media?parent=22652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/categories?post=22652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thestrategystory.com\/blog\/wp-json\/wp\/v2\/tags?post=22652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}