Before we dive deep into the SWOT analysis, let’s get the business overview of Dunkin Donuts. Dunkin’ Donuts is an American multinational coffeehouse and donut company founded in 1950 by William Rosenberg in Quincy, Massachusetts. <\/p>\n\n\n\n
The brand is well known for its coffee, donuts, and other baked goods and beverages, with a strong emphasis on providing customers with a fast, convenient, and friendly experience. As of 2021, Dunkin’ Donuts operates more than 11,300 stores worldwide, with a presence in over 30 countries.<\/p>\n\n\n\n
In 2018, the company underwent a rebranding effort and changed its name to simply “Dunkin'” to reflect its growing emphasis on beverages, particularly coffee, while still retaining its iconic donut offerings.<\/p>\n\n\n\n
Dunkin’ is part of the Inspire Brands portfolio, including other well-known brands such as Baskin-Robbins, Arby’s, Buffalo Wild Wings, Sonic Drive-In, and Jimmy John’s. Inspire Brands was formed after the acquisition of Dunkin’ Brands Group, Inc., by the private equity firm Roark Capital Group in December 2020.<\/p>\n\n\n\n
Financial Performance<\/strong><\/a>:<\/strong> For the 39 weeks ended 26 September 2020, DunkinBrands Group Inc revenues decreased 6% to $972.1M. Net income decreased 12% to $162.5M. <\/p>\n\n\n\n Dunkin-licious marketing mix and Strategy of Dunkin Donuts<\/a><\/p>\n\n\n\n